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L'Oreal USA News
L'Oreal USA Announces Three-Year Support of Women's Dermatologic Society Foundation Community Outreach
The campaign will target female participants and spectators in the fields of golf and tennis, who face a heightened risk of developing skin cancer due to prolonged periods of cumulative sun exposure. Skin cancer continues to be the most common and most preventable form of cancer in the
Community outreach will take place at various venues in select cities hosting these outdoor sporting events. Local WDS members will reach out to the public on location with free skin cancer screenings conducted by board- certified dermatologists licensed in that state. Volunteer dermatologists will also provide photo damage assessments utilizing an ultra-violet reflectance camera and skin scanner unit which reveals the sun damaged areas of the face to the physician and participant. In addition, educational materials will be distributed containing information on sun safety practices, including proper sunscreen use and application. Free sunscreen samples will also be provided to the public at these outdoors events.
"Safety and education have always been our first priority," stated Laurent Attal, President & CEO of L'Oreal USA. "The Women's Dermatologic Society's Play Safe in the Sun campaign aligns with our goal of educating the public on the dangers of sun exposure and what people can do protect themselves against harmful effects of UVA/UVB rays. We are pleased to support the WDS in this important endeavor."
WDS
L'Oreal's grant to the WDS Foundation represents the company's broader commitment to providing high quality skincare products and skincare education for women of all ages, skin types and ethnicities in communities throughout the
ABOUT THE WOMEN'S DERMATOLOGIC SOCIETY (WDS)
The Women's Dermatologic Society supports the careers and professional development of women dermatologists. The mission of the Women's Dermatologic Society is to help women in dermatology achieve their greatest personal and professional potential by striving to foster, promote, and support women's issues in dermatology; identify, train, and recognize women leaders in dermatology; provide a forum for developing relationships and the exchange of ideas and research relevant to women's issues; and promote the highest possible standards of ethics, research, patient care and education, as well as public education. WDS is comprised of more than 1,500 members nationally and internationally, representing all sub-specialties in dermatology and work in private practice, academics and research. Visit: www.womensderm.org and www.playsafeinthesun.org
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