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Lifetime Networks and POLITICO Join Forces to Spotlight the Critical Role of Women in the Presidential Contest
NEW YORK and WASHINGTON,
Lifetime Networks includes Lifetime and Lifetime Movie Network — the #1 and #2 channels for women. POLITICO has the largest circulation of any Capitol Hill newspaper and is a Nielsen NetRatings "Top 30 Newspaper Web Site."
Lifetime and POLITICO are launching this partnership with a co-branded project in which focus groups of women in California will react to the Republican and Democratic presidential candidates during and immediately following the televised debates hosted by POLITICO, CNN and the Los
On both nights, a diverse group of undecided women voters — one voting in the Republican primary and one voting in the Democratic primary — will join to watch the debates at a studio in
In both written and video accounts on its website, http://www.politico.com, POLITICO will report on the insights into the crucial women's vote gleaned from the focus group participants of all ages and backgrounds. Lifetime also will highlight the focus groups on its website, http://www.myLifetime.com, and provide a forum for visitors online to discuss their feedback on the debates and the upcoming Super Tuesday primaries.
The joint effort with POLITICO is part of Lifetime's non-partisan and longtime interest in the presidential elections. Lifetime's award-winning Every Woman Counts campaign is now in its fifth presidential election cycle. The initiative includes extensive on-air programming, digital content and grassroots efforts to encourage more women to register and vote, run for elected office and speak out on the issues that matter most in their lives.
"We are thrilled to be joining forces with POLITICO, which has become in just one year a key, go-to political news source," said
"We are delighted to work with Lifetime, with its well-established understanding of the needs and concerns of women," said POLITICO Editor in Chief
LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.
POLITICO is a Washington, D.C.-based political journalism organization that distributes its content via television, the internet, newspaper, and radio. Its coverage includes Congress, Washington lobbying, and the 2008 presidential election. POLITICO and POLITICO.com launched in
SOURCE Lifetime Networks
