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Video: Pepsi's Marquee of Brands, Images & Stars Cover the Super Bowl Advertising Field as Nobody Else Can
PURCHASE, N.Y.,
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In a series of spots that will run across the pre-game show and game telecast, Pepsi will bring 90 million+ viewers the biggest stars in music, sports and entertainment while giving consumers a taste of innovation in terms of product, promotion, emotion and vision.
"Nobody has a beverage portfolio as wide and deep as ours and nobody has a 'sense of event' like we do," says Cie Nicholson, chief marketing officer for Pepsi-Cola
Promising a one-of-a-kind lineup for a one-of-a-kind day, Pepsi's Super Sunday lineup includes:
Timberlake, Earnhardt Jr., Campbell, Jeter and other familiar faces will share the stage with "truly breakthrough advertising concepts," according to Nicholson. "The stage is set and we aim to fill it. In doing so, we're going to put on a really big show the way only we can."
Exactly what kind of show will Pepsi be putting on this Super Bowl Sunday? Here is a glimpse at who's on the marquee:
Pepsi Stuff -
Diet Pepsi Max - "Nod"
In a nod to a beloved Saturday Night Live sketch that became a cult classic movie, Diet Pepsi MAX will show how difficult it can be to maintain focus in the course of a day on the job, an evening at the Super Bowl or even a Night at the Roxbury...and how easy it is to focus your mind and boost your energy with Diet Pepsi MAX. As this commercial demonstrates, sluggishness and fatigue can hit anybody, even musical giants
SoBe Life Water - "Lee the Lizard"
In an unprecedented Super Bowl commercial, SoBe Life Water launches its full portfolio in a highly innovative stance. The spot centers around the core inspiration of the product, and portrays the beverage through a unique and exhilarating perspective, helped by one of the world's most famous supermodels,
AMP Energy -
AMP Energy drink helps NASCAR's most popular driver,
AMP Energy - "Jump Start"
AMP Energy drink gives a tow-truck driver the push he needs to get a stranded motorist's engine purring again.
G2 -
Gatorade will run advertising featuring the New York Yankees'
"With the addition of G2, Gatorade has the Super Bowl covered inside and out," said
Pepsi-Cola and Lay's Potato Chips - "Bob's House" (Pre-Game)
PepsiCo, the parent company of Pepsi and Frito-Lay, brings silence to the Super Bowl pre-game show with this 60-second commercial filmed in American Sign Language (ASL). Already a certifiable social network sensation with hundreds of thousands of viewings, the commercial was created by and stars PepsiCo employees from the company's internal EnAble network. "Bob's House" puts a comedic spin on how two deaf friends, en route to watch a football game at their friend Bob's house, are able to find his place despite not having the address. In this spot, we see Pepsi-Cola and Lay's Potato Chips, but the heart of the ad is devoted to raising awareness of the American deaf community with the widest television audience of the year. It is presented without sound and is one noteworthy way PepsiCo is delivering on its defining corporate vision of Performance with Purpose.
"EnAble's mission is truly the ultimate expression of Performance with Purpose - it is about recognizing the full potential, not only of everyone at PepsiCo, but also our consumers and business partners," said Massimo d'Amore, CEO of PepsiCo Americas Beverages. "This ground-breaking ad will heighten cultural awareness of the deaf community for millions of viewers on a global stage."
The Pepsi Stuff, Diet Pepsi Max, AMP Energy and Bob's House commercials were created by BBDO-NY. The G2 commercial was created by Element 79 Partners,
About PepsiCo:
PepsiCo (NYSE: PEP) is one of the world's largest food and beverage companies, with 2006 annual revenues of more than
About Performance with Purpose:
PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. PepsiCo is listed on the Dow Jones
SOURCE PepsiCo
