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Crest(R) + Scope(R) Spokesperson Ryan Seacrest Named Sexiest Smile

CINCINNATI, Jan. 30 PRNewswire — Crest + Scope aren't the only ones who think Seacrest has a winning smile. Victoria's Secret honors his confident grin with the Sexiest Smile title on their annual "What Is Sexy" 2008 list.

Victoria's Secret Angels Karolina Kurkova, Adriana Lima and Selita Ebanks will celebrate with those who made the list at the "What Is Sexy" Party in Scottsdale, AZ during Super Bowl XLII weekend. 'Sexy List' winners and party guests will take home Ryan's sexy smile secret — Crest Extra White Plus Scope toothpaste and Scope White mouthwash.

Seacrest, known to keep a travel-size Scope bottle in his glove compartment, stars opposite Josie Maran in Crest and Scope's current national TV spot. In the ad, Josie can't keep her eyes off Ryan's confident smile.

About Crest

A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 50 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. In addition, Crest created Crest and Oral-B Healthy Smiles, a national outreach program designed to help improve the state of oral health in America. Each year, the Healthy Smiles program provides education, tools, and increased access to dental professionals to underserved children and their families nationwide. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble.

About Scope

Scope mouthwash kills millions of bad-breath germs and keeps the mouth feeling clean and refreshed. It is available in Peppermint, Original Mint, Cinnamon Ice and Citrus Splash at mass market retailers. Visit www.GetClose.com for more information.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R). Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Crest + Scope

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