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DEMO 08 News

Australian Innovators Buzka Launch Popnets at DEMO 08

PERTH, Australia, Jan. 30 PRNewswire — Buzka announced the release of their new 'Popnet' technology today at DEMO 08, and promised a new way for companies to build consumer loyalty by radically changing the way they help customers save share and discover new product information.

Buzka's 'Travel' Popnet, is designed to help consumers considering a vacation, save, share and discover "experiences so new that they don't even know how to search for them." From today you can create your own Travel Popnet by registering for the beta version at Popnets.com. Buzka will soon release a wide range of Popnets including applications designed to help consumers who are organizing a wedding, buying a car, or renovating a home.

Popnets are available as a 'white label' hosted application; companies can integrate into their websites, by custom designing the user interface.

Popnets offer users a unique way to save, share and search product focused information. By allowing users to share the structure information is stored in, Popnets help direct consumers to more relevant information they would have been unlikely to find using the usual search methods.

As Raphe Patmore, Buzka's CEO says, "Buzka Popnets provide users with an information road map rather than a list of places to go. This makes it much easier to discover valuable new information which is at the same time highly relevant."

Companies can find out how to reap the benefits of Popnets by visiting www.popnets.com

About Buzka

Established in Perth Western Australia in 2005 by founders Raphe Patmore, Jinnan Cai and Lynton Bilsby, Buzka has developed a unique range of innovative web applications, including their latest release Popnets.

Popnets help businesses build consumer loyalty by providing customers with a unique way of discovering new product focused information which helps them make better buying decisions.

For further information, please contact: Raphe Patmore CEO Buzka Pty Ltd T: +61 405 198 651 E: raphe@buzka.com

About DEMO

The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com.

SOURCE Buzka Pty Ltd

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