Articles
AMERICAN IDOL News
Five-Acre Crop Circle Welcomes American Idol to Omaha
"We came up with the idea to have our agency make a crop circle to greet American Idol to our city," says Jennifer Windrum, public relations manager at Swanson Russell Associates. "We were in discussions with American Idol for a separate project for a client and told senior producer,
The PR team of Swanson Russell Associates (SRA), Nebraska's largest marketing communications agency, had two weeks to create the crop circle for American Idol's "Miami-Vice" style helicopter shoot.
"American Idol's interest in our crop circle, potentially using it as the opening shot of the
The SRA PR team quickly moved into logistics mode. The team's first two steps were the most critical: Finding someone to make the crop circle, finding a suitable cornfield and finding a land owner willing to let SRA use it.
"There were some interesting challenges, but we prepared to expect the unexpected," says Windrum. "This was a tremendous opportunity to welcome American Idol to the cosmopolitan city
To see behind-the-scenes videos of Swanson Russell Associates working with American Idol, including the making of the crop circle, go to http://www.sramarketing.com/americanidol.
SOURCE Swanson Russell Associates
