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TravelCLICK Names Georgetown Inn the 2007 eMarketer of the Year
The 96-room Georgetown Inn (http://www.GeorgetownInn.com ), located in
Accepting the award for the Georgetown Inn were
The Georgetown Inn has used online strategies to successfully drive dramatic incremental revenue direct to its hotel by dominating the local market through comprehensive SEO and pay-per-click campaigns. The hotel also attracted more reservations to its brand website through advertising placements with strategic partners such as Georgetowndc.com and TripAdvisor.com. By converting online shoppers at a higher rate with the superior merchandising capabilities of its web booking engine, the Georgetown Inn is generating over 60 percent more in direct web bookings. Direct website reservations now account for 28 percent of the hotel's total bookings.
"All of the entrants in this year's competition demonstrated a heightened understanding of the web's increasingly important role in hotel marketing," said Shane Ettestad, Vice President of Internet Marketing Solutions for TravelCLICK. "The eMarketer of the Year Awards illustrate that an integrated approach to online marketing — from your hotel website to consumer review ratings — is a critical success factor in driving demand, gaining a competitive edge, and deriving higher net revenues. We salute our 2007 entrants and congratulate Georgetown Inn for its outstanding achievement."
In addition to naming the 2007 eMarketer of the Year, TravelCLICK recognized the following winners in regional and chain categories:
— Asia/Pacific Region — Cosmopolitan Hotel Hong Kong (http://www.cosmopolitanhotel.com.hk), China; — Europe/Middle East/Africa Region — Grand Hotel Esplanade Berlin (http://www.esplanade.de), Germany; — North America Region — Georgetown Inn (http://www.GeorgetownInn.com ), Washington, DC; and — Chain Category — Joie de Vivre Hospitality (http://www.jdvhotels.com), San Francisco, CA.
The eMarketer of the Year Awards focus on hotel booking performance and growth driven by effective online marketing, including enhanced website design, organic and paid search strategy, online applications, as well as ratings on consumer review sites
To learn what it takes to become a great hotel emarketer, visit http://www.longtail-yeah.com .
About TravelCLICK
TravelCLICK (http://www.travelclick.net) is the leading provider of emarketing solutions that help hotels sell rooms smarter and drive long-term profitability. TravelCLICK helps hotels maximize asset ROI by combining innovative market analysis and proven industry best practices with advanced technology to develop and implement high-return strategies. The company offers a full set of solutions, including reservations and distribution management, market intelligence-based decision support, and marketing services. Serving the hospitality industry since 1999 and headquartered in the
SOURCE TravelCLICK
