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DIANE von FURSTENBERG News
DIANE von FURSTENBERG and Francois-Marie Banier Collaborate on Advertising Campaign Featuring Natalia Vodianova
NEW YORK,
"My life is very much the fabric of the encounters that I've had and the respect that I have for the people I've known, including the women who wear my clothes," says Diane von Furstenberg.
The campaign marks von Furstenberg's commitment to establishing her company and her style on their own terms, independent of her image. As
Inspired by von Furstenberg's desire to reflect the DNA of the brand — the power of women and their courage — Banier produced some 50 black and white images, and with strong brushstrokes, smudges, and spatters, he applied bold color and writing to each photograph to create layers of complexity, both visual and emotional, seducing the eye and the mind.
Photographed in
Known for his iconic portraits, painting and writing, Francois-Marie Banier's friendship with von Furstenberg dates back to the early seventies. The mutual appreciation for each other's talent has grown to an intimate friendship and thus inspired this seminal collaboration.
With
"With so many magazine images that are so completely retouched, we've gone in the opposite direction showing the soul of a woman. It is the most beautiful thing I've seen in my career. It's aggressive and strong in the most elegant way," says Lipman.
Like von Furstenberg's designs and strong prints, the trilogy of talent developing this campaign was spontaneous and full of chemistry. Her role in the campaign, she contends, was simply to make introductions.
"And then," she says, "Once they started, you couldn't stop them.
DIANE von FURSTENBERG, one of the premier names in American fashion, was founded in 1972 by the designer. Renowned for its iconic dresses and prints, DVF has grown into the global luxury lifestyle brand known today. The company, headquartered in
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