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Gramicci Taps Vogel to Lead European Expansion

AGOURA HILLS, Calif., Jan. 22 PRNewswire — Gramicci has intensified its international presence with the addition of Christian Vogel as sales director for Europe. He reports directly to Gramicci president Marty Weening and will be located at a newly established Munich office.

In this new position with the Agoura Hills-based outdoor lifestyle apparel company, Vogel will be charged with growing the Gramicci brand throughout the continent via distributorships and licensing programs.

"An important part of the Gramicci growth and presence internationally is partnering with the right people and organizations that understand the scope and potential of the Gramicci concept and product message," said Weening. "Christian has a very clear understanding of who we are and where we are going, and possesses the experience and knowledge to find and nurture good partners in Europe."

Vogel, 30, has held similar sales positions in Europe with other leading suppliers of outdoor apparel and accessories, most recently as director of European sales for Easton-Bell Sports. Prior to that, he was sales manager- Europe for Thermo Fisher Scientific's Nalgene Outdoor Products, where he established the company's first European office and helped build a strategic presence in 30-plus countries. Previously, he served at W.L. Gore & Associates GmbH.

The multi-lingual executive holds an MBA in International Business Administration and Economics from the University of Innsbruck and also completed foreign study at the Carroll School of Management at Boston College.

"With the revitalization of the Gramicci brand and new products, now is the perfect time to expand in Europe," said Vogel, who added that his location in Munich is well situated for travel to the 30 countries he will target.

About Gramicci

Gramicci, considered the 'soul brand' of the outdoor industry, is associated with the iconic styles of the outdoor industry including its introduction of the G-climbing pant over 25 years ago. Under the leadership of Marty Weening, the company has evolved over the past several years into a major resource and partner for outdoor lifestyle apparel. The brand is now known for its natural fiber technologies, distinct fabrications and washed-out and weathered garment finishes sold within four distinct product segments: Authentic Originals, Built For Sport, Gramicci Life, and Greenicci. For more information, visit: www.gramicci.com

SOURCE Gramicci

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