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The Zimmerman Agency News
The Zimmerman Agency Wins Florida's $17 Million Anti-Smoking Campaign
TALLAHASSEE, Fla.,
The objective of the anti-smoking program is to educate Floridians and Florida business owners on the negative effects of tobacco through four targeted, distinctive efforts including: smoke tobacco prevention, smokeless tobacco prevention, cessation and secondhand smoke.
As part of the extensive agency review process, The Zimmerman Agency presented a multi-faceted campaign applying the full power of all disciplines in the agency. Speculative creative was presented including online and offline executions, as well as targeted promotional and public relations efforts. Social networking programs against behavioral targeting were vital program components while activation and optimization provided the core of the campaign strategy.
"Like it or not, smoking affects every person that lives and breathes in the state of Florida," says
The marketing campaign is scheduled to be unveiled and launch during the Super Bowl in key Florida media markets. Initial executions of the campaign will appear in the first quarter of 2008. In addition to print, television and outdoor advertising, the effort includes heavy use of the Internet and additional awareness through public relations, promotions and events.
The new account brings agency billings to
For additional information, contact partners Curtis or
SOURCE The Zimmerman Agency
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