Produce for Kids News
Produce for Kids Surpasses $1 Million Milestone for Children's Miracle Network
REIDSVILLE, Ga.,
"Through the increased participation and valued support of the produce industry, which includes our supermarket retailers and sponsors, Produce for Kids is making a real difference, not only in the daily diets of children, but also in the lives of those children who have serious medical needs," said
This national program promotes the importance of adding more fruits and vegetables to children's daily diets while benefiting Children's Miracle Network hospitals serving local communities. Critical to the success of the campaign is the commitment of industry partners and the growing list of participating companies.
Eight retail chains, representing nearly, 2,000 stores and 23 states, along with more than 30 sponsors participated in this year's effort. Acme Markets, Giant Food Stores (Carlisle Division), TOPS Markets,
Sponsors of Produce for Kids include Chelan Fresh Apples; Chiquita(R) Fresh-Cut Fruit and Minis(TM); Country Fresh(R) Vegetable Platters/ Cut Vegetable Packs; Country Fresh Mushroom(R) Co.; Custom Pak
Produce for Kids implements an all-inclusive integrated marketing campaign, featuring point-of-sale materials along with advertising, public relations and Internet marketing support to promote produce and encourage healthy eating habits. Funds for Children's Miracle Network are generated by all sponsors who pledge a per unit donation on produce shipped to participating retailers' stores.
For more information on Produce for Kids, including a list of participating Children's Miracle Network hospitals, go to www.produceforkids.org.
About Produce for Kids
Produce for Kids was created in 2002 by Shuman Produce Inc., growers of REALSWEET(R) brand Vidalia Onions, to bring the produce industry together to benefit kids in support of Children's Miracle Network. Produce for Kids is an integrated marketing campaign featuring the following: point-of-sale materials with floor stands or posters, recipe brochures, shelf cards and shelf tags, advertising, public relations; sweepstakes drawing and Internet marketing with the Web site, www.produceforkids.org. Co-sponsors support the program and make a per-unit donation to Children's Miracle Network.
About Children's Miracle Network
Children's Miracle Network represents 170 children's hospitals providing state-of-the-art, lifesaving care 24 hours a day, 365 days a year. Each year, Children's Miracle Network hospitals treat 17 million children for every disease and condition imaginable, including cancer, pediatric AIDS, muscular dystrophy, sickle cell anemia, birth defects, asthma and accidental injuries. One hundred percent of all locally raised funds benefit children treated at the Children's Miracle Network hospitals.
SOURCE Produce for Kids
