Porter Novelli News
'Association for Downloadable Media' Announces Formation
NEW YORK and
The purview of the ADM includes revenue generation from advertising and sponsorships of podcasts, vodcasts (aka vidcasts, video podcasts, or vlogs), and other audio/video digital content distributed via RSS, ATOM, peer-to-peer, mobile devices, downloads from Web sites and other platforms to come.
The organization has been formed to focus specifically on any content downloaded by consumers, and will work in collaboration with related industry organizations, publishers and agencies such as the Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (AAAA).
The ADM will support the needs of publishers, producers, advertisers, agencies, vendors, research/measurement companies, as well as hardware and software manufacturers who are involved with the production or distribution of downloadable media. Monetization of podcasts is a growing opportunity for these parties, and the ADM supports the momentum of this channel through the collective mindshare of its members.
There has been a need for industry standards in the podosphere, and the ADM will help accelerate its growth into a commercially viable medium. Podcast advertising is a burgeoning medium for marketers. Spending on podcasting advertising will quintuple over the next five years, from an
The ADM will comprise an interim board of representatives from the following fifteen companies who met initially to establish the organization: Apple Inc., BlogTalkRadio, Kiptronic, LibSyn, IndieFeed, NPR, Nielsen//NetRatings, Personal Life Media, Inc., Podbridge, PodTech, PodShow, Podtrac,
Five initial committees will be formed immediately to address: advertising standards, measurement, outreach/education, terminology and membership. Membership application is now open on the ADM Web site at http://www.downloadablemedia.org. Nominations for the executive seats, advisory board and committee chairs will take place this summer.
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