NexCen Brands, Inc. News
MaggieMoo's Spokescow 'Miss Maggie Moo' Celebrates Her Birthday During National Ice Cream Month
COLUMBIA, Md.,
Throughout the month of July, MaggieMoo's will partner with Starlight Starbright Children's Foundation, an organization committed to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities, to host a series of charitable events in celebration of Maggie's birthday. Participating Treateries will invite customers to donate gifts for Maggie's birthday, which will then be delivered to the children served by local chapters and office of the Starlight Starbright organization.
"We are delighted to partner with MaggieMoo's to celebrate Maggie's birthday," commented
Maggie will celebrate her birthday at select Starlight Starbright "Hospital Happenings" - visits to local hospitals during which she will personally deliver gifts and a MaggieMoo's Ice Cream Dream Cake(TM) to the pediatric patients. For Starlight children not currently in the hospital, select MaggieMoo's Treateries will host "Great Escapes," special events where seriously ill children and their entire families will be invited to enjoy VIP treatment, free ice cream and the chance to reconnect as a family outside the medical setting.
"We are passionate about providing a fun and enjoyable experience for kids and adults of all ages by offering the best-tasting ice cream treats, commented
As part of Maggie's birthday celebration, Maggie will end her birthday extravaganza on
For more information on Maggie, or any MaggieMoo's product, please visit http://www.maggiemoos.com
About Starlight Starbright Children's Foundation
When a child or teenager has a serious medical condition, everyone in the family affected. For more than two decades, Starlight Starbright Children's Foundation has dedicated itself to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. Starlight Starbright's programs have been proven to distract children from their pain, help them better understand and manage their illnesses and connect families facing similar challenges so that no one feels alone. Serving more than 180,000 children each month, Starlight Starbright's array of outpatient, hospital-based and Web offerings provide ongoing support for children and families - before, during and after medical treatment. To learn more, visit http://www.starlight.org.
About MaggieMoo's Ice Cream and Treatery
MaggieMoo's (http://www.maggiemoos.com) is owned by NexCen Brands, Inc. (Nasdaq: NEXC). Based in Columbia, Md., MaggieMoo's currently operates more than 190 Treateries across the nation. Each location features a menu of freshly made super-premium ice creams, mix-ins, smoothies, sorbets, the country's first ice cream cupcakes and custom ice cream cakes. MaggieMoo's has been awarded The National Ice Cream Retailers Association's prestigious Blue Ribbon Award for taste, texture and overall appearance for eight years running. It is the only national retail chain to win five Blue Ribbon Awards for its products — vanilla, vanilla bean, chocolate, dark chocolate and strawberry ice cream flavors.
About NexCen Brands, Inc. (http://www.nexcenbrands.com)
NexCen Brands, Inc. (Nasdaq: NEXC) is the premier 21st century brand acquisition and management company focused on assembling a diversified portfolio of intellectual property (IP) centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot(R),
SOURCE MaggieMoo's
