Doppelganger Inc. News
Doppelganger Partners With Top Fashion Brands to Offer Virtual Retail Experience
Doppelganger's environment provides an increasingly critical testing ground for youth-focused brands combined around events, content, fashion, and social interaction set within a rich, immersive virtual world. The interactive environment makes it easy for young people to decide what they want to see, do, wear and buy. Doppelganger provides a venue for marketers to connect and interact more deeply with their target demographic, focusing on the things this high value demo cares about: fashion, music, pop culture, celebrities, self-expression, community, and social networking.
"Young consumers go online to experience and discover new things; we offer brands a seamless extension and testing ground for their products and wares," said
Creds for sale
Members can now purchase virtual goods based on Doppelganger's in-world currency, called creds. Creds are based on U.S dollars with 10 creds being equal to
Kitson store opens
Kitson boutique, a top LA based fashion boutique well known for being a favorite of many
"We are very excited to be launching our virtual store with Doppelganger. It will help us to generate additional exposure for the Kitson brand and allow us to connect with our customers in a cool new way," said Kitson LA.
Rocawear designs available for purchase
Launched of the meteoric success of entertainment mogul
"In the hip-hop community, what we choose to wear is the visual form of self expression. Doppelganger's users can express themselves in a more cutting edge way which is more consistent with their person in the real world. As the viral universe grows, partnerships such as this represent the future and we wanted to be one of the first to partner with this technology" said Jameel Spencer, Chief Marketing Officer of Rocawear.
In addition to the new clothing items and virtual commerce, Doppelganger's world has added new exciting features such as a friend finder where users fill in a personal profile which will automatically show you what you have in common with other users in the world. User billboards have been added where users can take a photo of themselves and have it displayed on a massive billboard for everyone to see. Apartment previews are now available as well as live DJ sets and brand new emotions for avatars.
The partnerships announced today build on early successes such as The Pussycat Dolls live in The Music Lounge, DJ AM events, Maroon 5 live chat session and the launch of The
About Doppelganger, Inc.
Doppelganger, Inc. is a social entertainment company offering collaboratively programmed virtual world entertainment for today's youth. Doppelganger creates an immersive and connected virtual environment that reflects and amplifies the youth demographics' real-world experiences and interests: music, pop culture, fashion, celebrities, self-expression, community, and social networking. Doppelganger makes it possible for content providers and advertisers to connect with this influential demographic in cool, interesting new ways through a vibrantly created, expertly targeted social entertainment world.
Users can register at The Music Lounge (www.themusiclounge.com). Doppelganger is a privately-held company based in
SOURCE Doppelganger Inc.
