GlaxoSmithKline Consumer Healthcare News
New Book Educates Americans About Losing Weight Without Losing Their Mind
With contributions from four prominent weight loss experts, the book exposes myths and obstacles that discourage weight loss, gives practical advice on lifestyle and behavioral changes, provides low-fat menu ideas and offers physical activity tips. GlaxoSmithKline (GSK) Consumer Healthcare, the maker of alli(TM) — the only FDA-approved over-the-counter weight loss product approved for use by overweight adults — funded production of the new book.
"This book provides a much needed educational tool that takes you on a thoughtful journey about simple lifestyle changes that may deliver big health benefits," says
A new nationwide survey, commissioned by GSK Consumer Healthcare, confirms that some common misperceptions about dieting, nutrition and physical activity may keep some Americans from successfully achieving and sustaining weight loss. The survey found nearly two-thirds of American women surveyed want to set a better example of being healthy for their children, but some:
* Stand in their own weight loss way — 84 percent of respondents who are overweight and have attempted to lose weight identified with one or more of the common weight loss behavioral types, e.g. not motivated, too stressed * Don't understand how their bodies work — 56 percent thought their stomachs shrink when they eat less * Don't think healthy eating is satisfying — 45 percent believe low-fat often equals low-flavor * Don't like to exercise — 80 percent said they exercise, but 62 percent had negative opinions about exercise including it's "too hard," "not fun," or they don't have time
The new book helps to expose these common diet misconceptions and also includes an overview of alli. This book serves as one of the tools in GSK Consumer Healthcare's comprehensive educational program to help overweight adults lose weight.
"In addition to debunking myths and suggesting lifestyle changes, the book helps consumers determine how to get to a personal decision point — their "aha moment" — to lose weight with a unique, proven approach — with alli," says Steven L. Burton, Vice President, Weight Control, GlaxoSmithKline Consumer Healthcare. "The alli program is about partnership and education — empowering people to learn how to do their part to be successful. In addition to the alli educational program, the book encourages modest, gradual weight loss — advocated by experts as a smart way to lose weight and keep it off."
The book retails for
About the Authors
"are you losing it? losing weight without losing your mind" educates consumers about healthy weight loss strategies and offers a sensible approach to losing weight and keeping it off. Four leading weight loss experts expose myths and obstacles that inhibit weight loss, give advice on lifestyle and behavioral changes, provide low-fat menu ideas and offer physical activity tips. Contributors include:
* Dr. Caroline Apovian, director of the Center for Nutrition and Weight Management at Boston Medical Center * Kathleen Daelemans, a professional chef who focuses on healthy eating * Dr. Gary Foster, director for the Center of Obesity Research and Education and professor at Temple University * Dr. Madelyn Fernstrom, director of the Weight Management Center at the University of Pittsburgh Medical Center
The contents and advice contained within this book are based on the contributors' understanding of current science and their own expertise. Contributors have been compensated for their time, but the opinions and advice shared are theirs alone.
About the Survey
The survey was conducted by Synovate, one of the largest market research firms in the world, between
About alli(TM)
alli(TM) is the only FDA-approved weight-loss product available to consumers without a prescription, and is the first clinically-proven over-the- counter product to be combined with a comprehensive individualized support program. alli is approved for use by overweight adults in conjunction with a reduced-calorie, low-fat diet. The alli program encourages modest, gradual weight loss, known by experts as a smart way to lose weight and keep it off. alli is expected to be available in stores nationwide by summer 2007.
About GlaxoSmithKline Consumer Healthcare
GSK Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette(R), NicoDerm(R) CQ and Commit(R) as well as many medicine cabinet staples, including Abreva(R), Aquafresh(R), Sensodyne,(R) Tums(R) and Breathe Right(R).
About GlaxoSmithKline
GlaxoSmithKline — one of the world's leading research-based pharmaceutical and healthcare companies — is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit: http://www.gsk.com.
SOURCE GlaxoSmithKline Consumer Healthcare
