Coty Inc. News
Introducing INSTINCT by David Beckham and Coty Beauty
NEW YORK, Feb. 9 PRNewswire — There are very few men that balance masculinity and style quite like David Beckham. He is a man known for his strength on and off the field. Now this energy has been captured in a new fragrance — INSTINCT by David Beckham.
The collaboration between the legendary European soccer star and Coty Beauty is a fragrant representation of David Beckham's signature style — one that blends the classic with the contemporary. This recognizable style can be experienced in every aspect of the fragrance — from the scent to the packaging — as David Beckham was closely involved with every part of its creation.
"I believe fragrance helps express aspects of your mood and personality," says David Beckham. "I enjoyed working with Coty Beauty as they really listened to my ideas and together we created a fragrance that I am proud of. I am pleased that people in the States will get an opportunity to experience it."
INSTINCT embodies the inner strength and power that all men possess, the intuition that drives ambition and results in success. It begins with an invigorating flash of bright Italian bergamot, grapefruit and mandarin leaf notes. Next, an unexpected trio of provocation strikes via a blend of spicy red pimento, warm star anise and fusing cardamom notes. The scent ends with a seductive wave of precious Haiti vetiver, intense patchouli and an almost touchable hint of white amber.
David Beckham's timeless style is carried through in the packaging of INSTINCT as well. The fragrance comes in a strikingly understated glass bottle with an intricate base that features the cut of a sparkling diamond — a subtle testament to David Beckham's sophisticated style. Adding to the overall experience of the fragrance is a unique and innovative metal cap that forcibly pulls back onto the bottle with a definitive click at the end of each use. For the finishing touch, a sleek black metallic label adorns each bottle and features the name and logo in embossed silver.
INSTINCT will be available at broad distribution and drugstores nationwide, JC Penney's, Sears, Kohl's, and ULTA stores. The Eau de Toilette Spray will be available for MSRP $32 for 1 fl. oz. and MSRP $50 for 2.5 fl. oz. and a Deodorant will be available for MSRP $16.00.
About Coty Inc.
Coty Inc. was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry. Coty Inc. delivers innovative products to consumers in 91 markets worldwide. Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of $2.9 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of over 35 designer, celebrity and lifestyle brands.
The Coty Prestige brand portfolio is distributed in prestige and ultra- prestige stores and includes designer brands — Calvin Klein, Cerruti, Chloe, Jette Joop, Jil Sander, JOOP!, Kenneth Cole, Marc Jacobs, Nikos, Vera Wang and Vivienne Westwood; celebrity brands — Desperate Housewives, Jennifer Lopez and Sarah Jessica Parker; and lifestyle brands — Chopard, Davidoff, Lancaster, Nautica and Phat Farm. The Coty Beauty brand portfolio is more widely distributed and includes designer brand — Pierre Cardin*; celebrity brands — Celine Dion, David and Victoria Beckham, Isabella Rossellini, Kylie Minogue, mary-kateandashley and Shania Twain; and lifestyle brands — adidas, Aspen, Astor, Calgon, Chupa Chups, Esprit, Exclamation, Jovan, Miss Sixty, Miss Sporty, Rimmel, Stetson, the healing garden and Vanilla Fields. For additional information about Coty Inc., please visit http://www.coty.com.
*European license only.
SOURCE Coty Inc.
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