News

Novelle International Announces Partnership with Presence Marketing & Share Organics

BRADENTON, Fla.-(Business Wire)-October 3, 2008 - Annie Eng, founder of Novelle International, Inc., has announced that the company has entered into a representation agreement with Presence Marketing/Dynamic Presence in the Midwest and Share Organics in Northern California.

“Bill Weiland has developed a team with demonstrated success in marketing Natural Products,” said Annie Eng, founder of Novelle International. “Their strong reputation is a natural fit with the super premium Maqui Superberry antioxidant supplement and our branding strategy.”

Share Organics based in northern California and run by Dennis Hughes actively supports approximately 400 accounts. “Maqui Superberry is a quality product has clearly differentiated itself from the confusing pack of Goji, Pomegranate, Acai and Mangosteen products.”

Kae Rivera (Colorado) and Marisa O’Donnell (Southern California) have entered direct representation roles for Novelle International.

Novelle has research demonstrating that the Maqui berry is the new leader among the anti-oxidant super fruits. Its Maqui Superberry Liquid supplement delivers a full month’s supply in a 16 ounce bottle! One ounce has over a 4000 ORAC value as certified by Brunswick Laboratories. So one tablespoon per day provides 2000 in ORAC value. “Many people are diluting these products causing people to consume more supplement than recommended and a variety of side effects. Your average diet provides about 1500 in ORAC, so with one tablespoon of Maqui you enjoy 3500 slightly over the recommended daily allowance of 3000 in ORAC,” explained Eng.

Novelle International also hired Dan Teeters as Vice President. “Dan Teeters will assist in developing our product, channel and customer care platforms” said Annie Eng. “Dan Teeters is a strong asset to our organization.” At Garden of Life, Mr. Teeters was involved in all aspects of channel strategy, account management, customer care and financial planning.

Novelle’s points of distribution are growing exponentially. “We are pleased to announce the launch of Nutrisa in Mexico! They will be carrying Maqui Superberry liquid supplement in their 400 stores and supporting the launch with an 11 month, national radio, television and print marketing campaign,” explained Carlos Escalante, Novelle’s Chief Operating Officer. Nutrisa will be the first to offer a Maqui based yogurt and ice cream. “We are receiving orders from retailers across the nation.” I Herb, 911 Health Shop and Victoria Health are among the e-tailers now committed to marketing the Maqui Superberry products.

Send this news item to a friend.

Print This Page