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Priceline.com Teams Up With Zagat To Launch New, Enhanced Las Vegas Travel Guide

NORWALK, Conn.-(Business Wire)-October 2, 2008 - Priceline.com (Nasdaq: PCLN) today announced the launch of a new, comprehensive Las Vegas travel guide featuring content provided to priceline.com by Zagat Survey, LLC. The guide provides visitors with extensive information on the city’s many lodging, dining and entertainment options and enables them to book airfare, hotel rooms, rental cars and some tours and attractions. Las Vegas is the first city to be featured in the new, expanded travel guide format.

To browse the new Las Vegas travel guide, visit: www.priceline.com/lasvegas

“Las Vegas is somewhat unique in that each hotel tries to provide a compelling vacation experience, with gaming, recreation, attractions, entertainment, shopping and dining all under one roof,” said Brett Keller, priceline.com’s Chief Marketing Officer. “Since it’s all about the hotel, it makes choosing the right Las Vegas hotel all the more important. Priceline’s Las Vegas travel guide provides one of the most comprehensive collections of information online to help travelers make the vacation decision that’s right for them.”

The new Las Vegas travel guide includes:

Hotel reviews and ratings. Check out what guests and Zagat surveyors are saying about Las Vegas’ hottest hotels like The Venetian, Trump International, Paris Las Vegas, The Palazzo, Planet Hollywood, Golden Nugget, Caesars Palace and more. Priceline.com’s guide provides visitors with one of the most balanced perspectives available online, including thousands of guest ratings and reviews. See customers’ popularity ranking for various hotels, along with guest scorecards that grade hotels on cleanliness, staff and location. Read reviews from travelers who have actually stayed at the hotel. See what types of travelers (family, business, romantic getaways) are most likely to enjoy a particular hotel, all based on feedback from Priceline’s Las Vegas visitors. For many hotels, Zagat provides reviews and numerical ratings for multiple categories, including room, service, cleanliness , facilities and cost.
Restaurant reviews and ratings. Browse descriptions and customer ratings for dozens of Las Vegas’ most popular restaurants like Wolfgang Puck’s Spago, Bobby Flay’s Mesa Grill, Emeril Lagasse’s New Orleans Fish House, the Delmonico Steakhouse, Rao’s, and the famous Bellagio Buffet. Search the restaurant database for specific cuisines or look for the best values. Read Zagat reviews and restaurant ratings for food, décor, service and cost. Check out the city maps for restaurant locations.

Tours and attractions reviews and ratings. Priceline’s Las Vegas guide covers the most popular free and paid attractions. Check out customer reviews and ratings for shows, events and attractions like the Lion Habitat, Star Trek: The Experience, the gondola rides at The Venetian, LOVE: Cirque du Soleil and Mamma Mia! Search for golf courses and museums. Read the Zagat reviews and ratings for various attractions.
Comprehensive hotel directory and booking engine. Browse some or all of priceline.com’s hotel partners in Las Vegas, from 1- to 5-stars. Hotel listings include descriptions, photos, maps, event schedules and even interactive tours. Book rooms at competitive published rates, taking full advantage of priceline.com’s recently reduced hotel booking fees that help keep bottom-line prices below what you’ll find on other major hotel reservation services. Or, for even deeper savings, use priceline.com’s famous Name Your Own Price® service for quality Las Vegas hotels.
Las Vegas vacation packages. Check out priceline.com’s recommendations for the best spa destinations, family destinations, casino destinations, resorts and overall best value destinations in Las Vegas. Package descriptions include photos, maps, recommendations and reviews. After choosing a destination, visitors can purchase their flights, hotel, rental car and tours and attractions.
Inside Track for flights. Visitors can use priceline.com’s new Inside Track feature to uncover the best fares to Las Vegas. There’s a best-days-to-fly calendar that shows when fares are the cheapest. Fare trend analyses let visitors know which way prices are headed. And price drop alerts let travelers know when that can’t-miss deal to Vegas pops up. Published-price round-trip airfares to Las Vegas are all arranged in easy to read and sort grids. Customers can take advantage of priceline.com’s elimination of booking fees on all published-price flights. For even greater savings, try priceline.com’s Name Your Own Price® airline ticketing service.
Rental car directory and booking engine. Published prices for daily and weekly car rentals are all arranged in easy to read grids. For even greater savings, try priceline.com’s Name Your Own Price® rental cars service.

About Priceline.com(R) Incorporated

Priceline.com Incorporated (Nasdaq: PCLN) www.priceline.com provides online travel services in 21 languages in over 60 countries in Europe, North America, Asia, the Middle East and Africa. Included in the priceline.com family of companies is Booking.com, a leading international online hotel reservation service; priceline.com, a leading U.S. online travel service for value-conscious leisure travelers; and Agoda.com, an Asian online hotel reservation service.

In the U.S., priceline.com gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting great published prices, leisure travelers can narrow their searches using priceline.com’s TripFilter advanced search technology, customize their search activity through priceline.com’s Inside Track features, create packages to save even more money, and take advantage of priceline.com’s famous Name Your Own Price® service, which can deliver the lowest prices available.

Priceline.com also operates the following travel websites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com. Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com licenses its business model to independent licensees, including priceline mortgage and certain international licensees.

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