News

First Digital 3D Movie Released in China with Dolby 3D Digital Cinema System

SAN FRANCISCO-(Business Wire)-October 2, 2008 - Dolby Laboratories, Inc. (NYSE:DLB) and Shanghai United Circuit (SUC) announced that Journey to the Center of the Earth 3D recently debuted in China at the premiere ceremony in SUC’s Yong Hua Cineplex on September 25, 2008. Journey 3D was the first digital 3D cinema movie released in China. Journey 3D is opening on 21 SUC digital cinemas screens featuring Dolby^® 3D Digital Cinema. SUC announced last March that it adopted Dolby Digital Cinema for 100 of its screens.

“This is the first time that Shanghai United Circuit is presenting a 3D digital movie. We are so excited to have the wonderful 3D movies we have scheduled in Dolby 3D,” said Zheng Zhong, Vice President of Shanghai United Circuit. “Dolby 3D Digital Cinema will definitely wow the audience with pristine pictures and a realistic experience.”

“We were very pleased to attend this 3D movie premiere and we thank Shanghai United Circuit and Shanghai Film Group for selecting Dolby 3D,” said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. “Cinema entertainment is evolving quickly in China. The 3D movie premiere in collaboration with Shanghai United Circuit and Shanghai Film Group has opened the door to commence the rollout and deployment of Dolby 3D, bringing a new and inspiring cinema viewing experience to consumers in China.”

About Dolby 3D Digital Cinema

Dolby 3D Digital Cinema technology, in conjunction with digital cinema projectors featuring Texas Instruments Digital Light Processing™ (DLP) technology, provides exhibitors with an efficient and flexible solution designed to deliver a superior 3D experience. Dolby 3D utilizes standard white screens, so exhibitors don’t have the added cost or the quality compromise associated with the use of silver screens, delivering a consummate 3D experience from every seat in the house. Additionally, Dolby Laboratories provides cost-effective and environmentally friendly passive reusable 3D glasses. Dolby’s 3D solution uses a unique full-spectrum color-filter technology licensed from Infitec that provides realistic color reproduction and extremely sharp images.

About Dolby Laboratories

Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby innovations enrich entertainment at the movies, at home, or on the go. Visit www.dolby.com for more information.

Certain statements in this press release, including statements regarding the performance, features, reliability, and capabilities of Dolby 3D Digital Cinema; the potential benefits and cost savings that studios, exhibitors, and audiences may derive from Dolby 3D Digital Cinema systems; and the anticipated market acceptance of Dolby 3D Digital Cinema systems, are "forward-looking statements" that are subject to risks and uncertainties. These forward-looking statements are based on management’s current expectations. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: risks that Dolby 3D Digital Cinema systems may not perform as anticipated; risks that the adoption and installation of Dolby 3D Digital Cinema, as well as the timing of such adoption and installation, by exhibitors may not occur as expected; risks associated with building market acceptance of and demand for digital cinema and 3D digital cinema in general, and for Dolby 3D Digital Cinema systems in particular, by filmmakers, studios, cinema operators, and audiences; competition risks for digital and 3D theater technologies; rapid changes in technical requirements for movie theatrical playback technologies specifically and entertainment technologies for movies in general; risks associated with developing proprietary technologies and products based on open standards; risks associated with the health of the motion picture industry in general; risks associated with developing, maintaining, and strengthening relationships with industry participants; and other risks detailed in Dolby’s Securities and Exchange Commission filings and reports, including the risks identified under the section captioned “Risk Factors” in its most recent Periodic Report on Form 10-Q or 10-K. Dolby disclaims any obligation to update information contained in these forward-looking statements, whether as a result of new information, future events, or otherwise.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Digital Light Processing and DLP are trademarks of Texas Instruments. S08/20503 DLB-G

Send this news item to a friend.

Print This Page