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interCLICK Joins the Network Advertising Initiative

NEW YORK-(Business Wire)-October 2, 2008 - interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US¹, today announced it has joined the Network Advertising Initiative (NAI), a coalition of industry-leading online advertising companies. interCLICK is one of a select group of vendors that have met the NAI’s rigorous standards for protecting consumers’ privacy interests associated with online ad targeting practices.

“The NAI is recognized for its commitment to education and industry regulation related to consumer privacy issues, and takes admission of new members very seriously to ensure that the ad networks with which we associate meet our high standards,” said J. Trevor Hughes, executive director, Network Advertising Initiative. “We applaud interCLICK for its consumer privacy efforts and look forward to the company’s contributions to the NAI as we continue to examine the evolution of behavioral targeting and the impact of technology on fair and ethical online advertising standards.”

As a member of the NAI, interCLICK has demonstrated its ability to adhere to the principles established by the NAI and will ensure that consumers can continue to easily utilize opt-out functions associated with online behavioral advertising.

“NAI membership is an important piece of our overall transparency value proposition. We are committed to improving transparency and choice for the consumer, advertiser and publisher,” said Michael Katz, president, interCLICK, Inc. “interCLICK has pioneered transparency in the ad network space over the past few years and we believe ensuring consumer transparency is an integral component for our industry. We look forward to becoming an active member of the organization and fully supporting its education and regulatory initiatives.”

¹ According to comScore Media Metrix, June 2008

About the NAI

The NAI (Network Advertising Initiative) is a cooperative of online marketing companies committed to building consumer awareness and establishing responsible business and data management practices and standards. As increasingly sophisticated online advertising technologies evolve, consumer concerns about their impact on online privacy mount. The NAI meets these concerns with both effective industry self-regulation and sensible protections for online consumers. To learn more, visit www.networkadvertising.org.

About interCLICK

interCLICK, Inc., operates the interCLICK Network, an online ad network that combines advanced behavioral targeting with site by site reporting, allowing advertisers to identify and track their desired audience on an unprecedented level. interCLICK offers advanced proprietary demographic, behavioral, contextual, geographic and retargeting technologies across a network of name brand publishers to ensure the right message is delivered to a precise audience in a brand friendly environment. For more information about the interCLICK Network, visit http://www.interclick.com.

Forward-Looking Statements

Except for statements of historical fact, the matters discussed in this press release are forward looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in developing, exploiting and protecting proprietary technologies, intense competition and additional risks factors as discussed in the Form 10KSB dated April 15, 2008 filed by the company with the Securities and Exchange Commission, which are available on its website at http://www.sec.gov.

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