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BARD Advertising Honored as a Finalist in PROMO's PRO Awards 2008

MINNEAPOLIS-(Business Wire)-October 2, 2008 - PROMO’s PRO Awards announced that BARD Advertising is a finalist in the 2008 PRO Awards for their entry in the category of Best Retail/Co-Marketing Campaign.

BARD Advertising received this prestigious honor for their strategic thinking and flawless execution of a successful Hasbro Program within 2,000 Wal-Mart stores—Littlest Pet Shop Pajama Rama.

Since its re-launch in 2005, the Littlest Pet Shop brand has quickly become the fastest growing girl brand in the toy industry with more than 60 million pets sold. It is also one of the hottest lifestyle properties among young girls today.

Littlest Pet Shop Pajama Rama generated triple digit results across the board and set a standard for future programs.

“BARD has a decade old reputation for developing national programs at store level. The results-driven programs create a thematic thread from our clients’ brand to the shopper and in return a lift in sales.” stated Barbra Stabno, President.

About BARD Advertising, Inc.

BARD, a full-service marketing communications agency, understands the behaviors and environments in which your brands live. We’ve been developing and executing Shopper Marketing programs with flawless execution for over 12 years. Our results-driven programs have been earning our clients double and triple digit returns each and every time. We are the bridge between marketing, sales and account specific retailers that drive sales and increase results.

PROMO’s PRO Awards recognizes outstanding promotion marketing campaigns in 23 categories worldwide. The Best Retail/Co-Marketing Campaign category honor is awarded to the campaign that best leverages the strengths of both the retailer and a brand for a marketing initiative through strategy, execution and measurable results.

For more information contact Jay Zemke at BARD Advertising, Inc., at 952-345-8000. Or visit www.bardadvertising.com

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