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Insurance Marketing Podcast Explores Communicating During a Financial Crisis

OLDWICK, N.J.-(Business Wire)-October 1, 2008 - The latest edition of the Insurance Marketing Podcast features an interview with communications expert Gary Kimball on communicating during times of difficulty and financial crises. Kimball is head of Kimball Communications and has handled communications for insurers, banks and other organizations during times of trouble.

“People need to have plans and they need to review them every year. They need to update them every year. They need to practice them every year,” Kimball said in the interview. “They need to have experienced people directing the communications during these times so they can respond quickly, they can respond accurately, respond appropriately to any new situation.”

Kimball is a featured speaker at the 2008 Insurance Marketing and Advertising Summit, set for Nov. 6 at the Marriott Marquis in New York City. The one day conference, presented by the A.M. Best Company, will explore marketing and advertising in the insurance industry. In conjunction with the conference, A.M. Best is continuing its podcast series focused on insurance marketing and advertising issues.

For details about IMAS, to register and to listen to podcast interviews with Steve Sullivan and other featured speakers, visit www.ambest.com/conferences/imas.

The audio interview is available online at http://feeds.feedburner.com/insurancemarketing.

A transcript with audio is available at www.ambest.com/imas/kimball2008.html.

The podcast is also available via iTunes, at http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id= 191080586. (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

Information on the Insurance Marketing and Advertising Summit is available at www.ambest.com/conferences/imas.

Founded in 1899, A.M. Best Company is a global full-service credit rating organization dedicated to serving the financial and health care service industries, including insurance companies, banks, hospitals and health care system providers. For more information, visit www.ambest.com.

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