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Write. Erase. Repeat.
CANTON, Mass.-(Business Wire)-October 1, 2008 - Want to tell everyone what your game is all about without saying a word? Now you can. Today Reebok launches its new ATR ‘Talkin Krazy’ performance basketball footwear, available exclusively at Champs Sports stores. The shoe retails for $80.
Reebok has taken “talking trash†to a whole new level with these kicks. The Reebok ATR ‘Talkin’ Krazy’ footwear features a dry-erase upper that allows you to write your favorite message directly on the kicks. The Talkin Krazy is sold with a dry erase marker, so it can easily wipe clean to start again. The skills to back up the talk… sold separately.
To support the launch of the ATR Talkin Krazy, Reebok and Champs Sports are teaming up on a national marketing campaign that incorporates retail, print and digital advertising. The digital campaign is highlighted on the new microsite, www.talkkrazy.com.
“For as long as there have been basketball kicks, people have been writing on them, but now the Talkin Krazy gives consumers the freedom to express themselves in countless ways,†said John Lynch, Vice President of U.S. marketing for Reebok. “We are excited to work with Champs Sports on such a ground-breaking footwear launch.â€
“We are always looking for new and creative ways to generate excitement for our product offerings,†said Rob Brodersen, Vice President of Marketing, Champs Sports. “Reebok’s ‘Talkin Krazy’ line of footwear perfectly blends technology with innovation resulting in a performance shoe that celebrates our customer’s individuality.â€
About Champs Sports
Champs Sports is a part of Foot Locker, Inc., an athletic specialty retailer that operates approximately 3,700 stores in 21 countries in North America, Europe and Australia. Through its Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction and Champs Sports retail stores, as well as its direct-to-consumer channel Footlocker.com/Eastbay, the company is the leading provider of athletic footwear and apparel.
About Reebok
Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. www.reebok.com
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