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SAS' Patron Value Optimization Wins Innovative Gaming Technology Product of the Year Award

CARY, N.C.-(Business Wire)-October 1, 2008 - SAS netted rave reviews in the Casino Journal competition for SAS^® for Patron Value Optimization. The software offering from the leader in business intelligence and analytics was named one of the top 20 most innovative gaming technology products of 2007.

The publication stated that, without SAS, casinos can only use broad categories such as geography, age and guest values from specific time frames; SAS makes more sophisticated market segmentation possible, processing and translating guest information into marketing intelligence.

Judges called SAS for Patron Value Optimization a powerful toolbox that can make a significant difference in a casino’s profitability. Capabilities include:

Consolidating disparate sources of data such as patron gaming and nongaming revenue models and reports on patron information.
Automating and personalizing marketing campaigns to the specific needs of the patron.
Optimize the use of resources by putting the most profitable and strategic patrons in the hotel rooms, casino floor and events in the casino property.

Company executives were delighted with this award. “In this tough economy, our customers need to understand their patrons better than ever before. With SAS they can maximize customer value,” said Rory Fagan, Sales Manager at SAS. “Drawing on analytically-driven insight, casino decision makers can better know how to satisfy their most profitable patrons.”

SAS for Patron Value Optimization is based on the SAS^® Enterprise Intelligence Platform, which optimally integrates individual technology components into a single, unified system. The result is an information flow that transcends organizational silos, diverse computing platforms and niche tools – and delivers new insights that drive value for organizations.

SAS has turnkey solutions for other vertical markets such as financial services, life sciences, healthcare, retail, manufacturing and others. SAS targeted business solutions support enterprise intelligence, customer intelligence, financial intelligence, supply chain intelligence and more.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. With innovative business applications supported by an enterprise intelligence platform, SAS helps customers at 44,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®. www.sas.com

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2008 SAS Institute Inc. All rights reserved.

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