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Unique Survey of the European Fabric Fairs for Spring/Summer 2009

DUBLIN, Ireland-(Business Wire)-September 30, 2008 - Research and Markets (http://www.researchandmarkets.com/research/4bb870/survey_of_the_euro) has announced the addition of the "Survey of the European Fabric Fairs for Spring/Summer 2009" report to their offering.

For some years European - predominantly Italian - mills have moved steadily upmarket and concentrated on producing cloth of the highest quality. They have striven to add value through technical advances in the making of the fabric and in its finishing. This policy has helped a core of European textile manufacturers to survive during a period when their survival has been threatened by competition from countries with lower wage costs - exacerbated by the high value of the euro against the US dollar and other currencies. Despite these difficulties, the outlook for the longer term is encouraging. One favourable pointer is that exports of European fabrics to newer, developing markets, particularly China, have grown at a strong pace in recent months.

The industry in Italy is proving to be particularly resilient. According to the president of the Milano Unica textile fair, the Italian textile industry base is stronger today than in 2001, when the greatest losses occurred. Significantly, the value of Italy’s fabric exports to China now exceeds the value of its fabric imports from China.

For the spring/summer 2009 season, European fabric manufacturers have produced a bright, fresh, colourful look for women’s wear. Fabrics on offer for the season display a degree of embellishment - such as embroidery, pleating or crushing - which illustrates the amount of creativity and craftsmanship that has gone into their manufacture. Strongly in evidence, particularly from Italian mills, are lustrous, luminescent surfaces in subtle, silky finishes.

European fabric manufacturers are also embracing new fibre developments. For example, Wicking Windows - a new process for finishing pure cotton introduced by Cotton Incorporated - helps to reduce a cotton fabric’s tendency to stick to the skin by 50% while keeping the wearer dry and comfortable. Coolmax with Wool fabric from Advansa has been created to provide “comfort control” in sportswear - especially clothes for golf and riding.

Key Topics Covered: SUMMARY FABRIC FAIRS - Munich Fabric Start - Milano Unica - Premiere Vision FABRIC TRENDS - Colour - Prints and pattern - Silks and silky types - Outerwear, cottons and linens - Outerwear tailoring - Casual and performance fabrics - Eco-friendly fabrics - Fibre companies and organisations

For more information visit http://www.researchandmarkets.com/research/4bb870/survey_of_the_euro

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