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Recent Industry Trends and the Competitive Scenario of the US Denim Jeans Market: 2008 Report

DUBLIN, Ireland-(Business Wire)-September 30, 2008 - Research and Markets (http://www.researchandmarkets.com/research/4eb76e/us_denim_jeans_mar) has announced the addition of the "US Denim Jeans Market Report: 2008 Edition" report to their offering.

The denim jeans industry is the most fragmented out of the total apparel industry. The extension of premium denim brands onto kids' racks is part of the larger trend of luxury marketing pervading nearly every corner of the consumer marketplace. Colored jeans are the most recent trend, where white denim has become an evergreen color. Nowadays teens have become more specific for their shopping. Kohl, Wal-Mart, American Eagle are a few stores who understand teens' demand trends.

Denim jeans have almost become a necessity in the present scenario. By age, jeans wear sales have increased significantly in the 13-17 and 25-34 age groups. By volume, the men’s/boy’s jeans shipment market is almost double the women’s/girl’s jeans shipments in US. In 2007 the market declined, in comparison to 2006 growth rates, and the market is expected to decline further. Kohl’s and Wal-Mart are the most famous places to shop for jeans. Evolution of Right Fit System is the new mantra in the denim jeans industry.

This report analyzes the denim jeans industry in the US. It sheds light on major market segments such as women’s, men’s and kids’ denim jeans market. It also studies the import/export pattern in the US and segment wise import market. The report also analyses recent industry trends and the competitive scenario of the market.

Key Topics Covered: Industry Overview Industry Performance - Market Size - U.S. Imports of Denim Jeans Market Trends - Evolution of Right Fit System - Increasing Trend of Premium Denim Jeans - Online Shopping Trends - Trend of Wide Legged and Skinny Jeans - Colored Jeans Making a Comeback - White Denim Jeans - Favorite in All Seasons Competitive Landscape Company Profiles Companies Mentioned: - Levi Strauss & Co. - Lee - Wrangler - GAP Inc.

For more information visit http://www.researchandmarkets.com/research/4eb76e/us_denim_jeans_mar

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