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Liquid Advertising Named Media Agency of Record for Codemasters

LOS ANGELES-(Business Wire)-September 26, 2008 - Video game publisher, Codemasters, Inc., has named Liquid Advertising their agency of record for online, broadcast and print media buying assignments in North America. The agreement begins with the fall and winter releases of ‘Damnation’ and ‘Bella Sara.’ Billings were not disclosed.

“We’re very excited to be partnering with Liquid for our media planning and buying,” said Dave Miller, Vice President of Global Brand Management. “Liquid’s unmatched experience and expertise in video game marketing will be a valued asset for the year to come.”

“We are thrilled to announce this partnership,” said Will Akerlof, President of Liquid Advertising. “Codemasters has a rich history of producing great games, and everyone on our team is looking forward to working on the groundbreaking titles Codemasters has in the pipeline.”

About Codemasters

Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company’s dominant brands include DiRT, GRID, Overlord and Operation Flashpoint; the company recently secured the exclusive worldwide video game rights to FORMULA 1. Codemasters is the recipient of the UK Developer of the Year title from the 25th Golden Joystick Awards and, most recently, Codemasters Studios recently won the UK Development Team category in the MCV Industry Excellence Awards 2008. Codemasters’ cross-platform development technology the EGO™ Engine was named Best Technology 2007 in the awards hosted by TIGA, the Independent Game Developers Association. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif. The company also maintains operations in Japan, Germany, France, Spain, Benelux and Malaysia. Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com

About Liquid Advertising

Liquid Advertising is a full service advertising agency founded in 2000 and based in Los Angeles. Liquid specializes in video game and entertainment marketing. www.liquidadvertising.com

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