News
1-800-CABLE-TV Begins Movers Program
NEW YORK-(Business Wire)-September 26, 2008 - Maintaining your cable television subscription just became easier for consumers across the country. Primary Wave Media, LLC, announced today that its 1-800-CABLE-TV program can capture “movers†and direct those calls to its 1-800-CABLE-TV licensee network. Cable operators can now own the exclusive right to market, advertise and receive direct calls from 1-800-CABLE-TV within their own geographic market, allowing them to track consumers moving from one market to another as well.
“Using one memorable phone number that consumers can call to order service before they move, gives cable operators a stronger competitive advantage,†said Gregg Hamerschlag, President/CEO of Primary Wave Media, one of the nations’ leading providers of toll free vanity numbers. To meet this need, 1-800-CABLE-TV has implemented a new IVR (Interactive Voice Response) system that allows the caller to enter the location where they would like services. The system routes callers to the licensed cable operator in that market. “The February 2009 digital switchover and the precarious real estate market, underscore the importance the cable industry places on capturing new movers today,†he added.
1-800-CABLE-TV currently receives tens of thousands of monthly calls from consumers inside and out of licensed territories. Toll-free vanity numbers such as 1-800-CABLE-TV result in up to 14 times more calls than numeric numbers when advertised, according to industry sources. Technology allows Primary Wave Media to license the number exclusively by geographic region and have calls routed automatically to ring to the licensee’s call center closest to the caller. The Movers Program is further enhanced by the fact that cable companies can now advertise digital cable in the U.S. Postal Service (USPS) official National Change of Address program, which reaches 44 million people (24% of total households) that move annually.
For information on licensing arrangements for 1-800-CABLE-TV and available territories and rates, contact Paul Faust, VP, Marketing, at 914-747-2562 x221 or paul@primarywave.com.
Founded in 2003, Primary Wave Media is an integrated marketing and media company concentrating on the development and distribution of industry defining IP that is licensed to companies for exclusive use in each geographic DMA. For further information on Primary Wave Media or for a listing of other great industry-defining toll-free numbers available, please visit www.primarywavemedia.com
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