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The Bon-Ton Stores, Inc. Announces New Location for Beaver Dam, Wisconsin Store

YORK, Pa.-(Business Wire)-September 26, 2008 - The Bon-Ton Stores, Inc. (NASDAQ: BONT) today announced it has signed a lease with 1645 N. Spring Street, LLC, a Beaver Dam, Wisconsin based investment group, for the space formerly occupied by Wal-Mart in their Beaver Dam, Wisconsin Heritage Village Mall.

The existing 35,000 square foot Herberger's store will move into the former Wal-Mart premises attached to the mall. The Company is scheduled to take possession of the 71,500 square feet building during February 2009. The new location will be renovated and is scheduled to open in fall 2009 under the Boston Store nameplate. The new store will include increased assortments in apparel, cosmetics, fashion accessories and home.

Bud Bergren, President and Chief Executive Officer, stated, “We are delighted to announce we have signed a lease for a new Heritage Village Mall location. This will afford us the opportunity to offer our customers in the Beaver Dam area a brand new department store, along with a greater merchandise assortment. We are very pleased with our Heritage Village Mall location and look forward to expanding our store in this market. We believe the new store and offerings will enhance the total shopping experience for our customers in this market.”

Todd Hedberg, Managing Partner, 1645 N. Spring Street, LLC, commented, “We are excited Bon-Ton is participating in the Heritage Village Mall revitalization. This momentum will help to establish the mall as the retail destination in Dodge County once again. We look forward to working with Bon-Ton over the years to come."

The Bon-Ton Stores, Inc. operates 281 stores, including twelve furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger’s and Younkers nameplates and, under the Parisian nameplate, three stores in the Detroit, Michigan area. The stores offer a broad assortment of brand-name fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. For further information, please visit the investor relations section of the Company’s website at http://investors.bonton.com.

Statements made in this press release, other than statements of historical information, are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements involve risks and uncertainties that may cause results to differ materially from those set forth in these statements. Factors that could cause such differences include, but are not limited to, risks related to retail businesses generally; a significant and prolonged deterioration of general economic conditions which could negatively impact the Company, including the potential write-down of the current valuation of intangible assets and deferred taxes; consumer spending patterns and debt levels; additional competition from existing and new competitors; inflation; changes in the costs of fuel and other energy and transportation costs; weather conditions that could negatively impact sales; uncertainties associated with opening new stores or expanding or remodeling existing stores; the ability to attract and retain qualified management; the dependence upon vendor relationships; the ability to reduce SG&A expenses and the ability to obtain financing for working capital, capital expenditures and general corporate purposes. Additional factors that could cause the Company’s actual results to differ from those contained in these forward-looking statements are discussed in greater detail under Item 1A of the Company’s Form 10-K filed with the Securities and Exchange Commission.

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