News

Overview and Statistics of Australia's Free-to-Air TV Market

DUBLIN, Ireland-(Business Wire)-September 26, 2008 - Research and Markets (http://www.researchandmarkets.com/research/3949da/australia_freet) has announced the addition of the "Australia - Free-to-Air TV - Market Overview and Statistics" report to their offering.

Although the TV’s dominance as a mass communication education medium has been unsurpassed for many decades, the industry is now facing challenges from a number of fronts as incumbent broadcasters cling to their lucrative oligopolies. The FTA networks are expected to see intense competition for viewers and advertising in 2008 and beyond, which will impact on their cost margins as they will be forced to put more money into programming and marketing. TV stations will be forced to market themselves more aggressively due to threats from the new media sector. Broadcasting’s ad revenues are gradually being squeezed due to falling audiences and rising costs. This report provides an overview on the FTA market in Australia including key market statistics for TV viewing patterns, market shares and forecasts, as well as an analysis of key trends for 2007 and beyond.

Key Topics Covered:

Synopsis

Market trends and analysis

— Social networking isn’t diminishing TV viewing patterns

Market statistics and revenue

— Introduction

— Market statistics

— Four-year predictions to 2011 - PWC

Historic market overview and statistics

— Market overview - 2006

— Market statistics - 2006

— Market statistics - 2005