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Exciting North American Youth and Street Culture Fashion, T-Shirts and Denim Profile Reports Now Available from One Source

DUBLIN, Ireland-(Business Wire)-September 25, 2008 - Research and Markets (http://www.researchandmarkets.com/research/d5cbdd/north_american_you) has announced the addition of Label Networks's new report "North American Youth and Street Culture Fashion Profile Report 2008 - T-shirts Profile Report 2008 - Denim Profile Report 2008 Combination Report" to their offering.

Fashion Profile Report 2008: North American Youth and Street Culture Description

When it comes to global youth culture and fashion, one of the primary differences today are that trends often come from the bottom-up, from the streets, from people themselves, rather than dictated from fashion houses and designers, or the traditional top-down philosophy. That’s because this new generation of 13-30-year-olds has grown up with greater consumer control which has not only redefined the music industry, but fashion as well. Their DIY aesthetics mean that what’s on the runways doesn’t necessarily translate to the streets, making haute couture, even aspects of designer-ready-to-wear irrelevant. Savvy consumers are often more adapted to current times because they are the ones actually creating the designs and styles themselves, and if anything, designers are now taking cues from the street and youth markets.

In addition, youth and street markets are creating new meanings of what’s important and what is actually considered fashion. For example, technology is now considered key aspects of fashion; hairstyles and accessories are becoming more important, even eclipsing apparel, as aspects of fashion; sneakers are fashion; and using one’s spending power to protest or push eco-friendly products through fashion have all changed the industry.

Label Networks’ Fashion Profile Report: North American Youth and Street Culture, takes an in-depth look at fashion and consumer insights by providing quantitative charts and graphs from talking with thousands of young people in face-to-face interviews from a representative sample across the United States including 45 different cities including 3 key cities in Canada about various trends in fashion, complimented with editorial analysis for a quick snapshot of key findings, plus fresh street photography to provide a visual understanding of what’s changing the course of fashion in youth and street culture.

Report features:

Quantitative consumer research data in the form of easy to read charts and graphs
Cross-tabulations by Topline, Gender, Age Groups
Macro Trend Analysis for quick snapshots of key findings

Fashion Profile Report 2008: North American Youth and Street Culture Contents

Consumer research data covering Top Favorite Brands and why they are preferred
Historical comparisons of how top preferences have shifted
Where the marketplace finds out about new brands and styles
Favorite stores
Influences that turn people off in stores and what makes them purchase on site
Online shopping frequency
Perceptions of countries producing the freshest fashion trends (forecasting)
Access to Additional stories by Label Networks’ Fashion Experts and International Reporters with images on key street and youth culture fashion trends

Fashion Report: T-shirts Profile Report 2008 Description

T-shirts represent one of the highest grossing markets in youth culture fashion, which makes this marketplace one of the most vital components towards understanding trends and market opportunities in youth culture in general.

In many ways, knowing what’s going on in the subcultures of the T-shirt industry indicate where the marketplace is headed next, how spending patterns effect other categories (because there are indicators from T-shirts to sneaker culture and denim), and where cultural shifts within youth culture globally may take shape (as North America tends to be a leader in creative T-shirt manufacturing). T-shirts, which are often less expensive than other forms of apparel play many roles when it comes to individuals style, often leading new directions for brands, designs, marketing, distribution, and in many cases, even the launch of entirely new companies based on the success of a series of collections (i.e., Volcom, Hurley, Famous Stars & Straps, American Apparel). This section outlines key aspects in T-shirt trends and changes, including brand preferences, price points, and the changing size of the marketplace.

Report features:

Quantitative consumer research data in the form of easy to read charts and graphs
Cross-tabulations by Topline, Gender, Age Groups
Macro Trend Analysis for quick snapshots of key findings
Access to Top stories related to T-shirts including fresh street-level, authentic photography

Fashion Report: T-shirts Profile Report 2008 Contents

Consumer research data covering Top T-shirt Brands, including historical changes in trends
Spending patterns on T-shirts
Key price points for reaching specific demographics
Frequency of T-shirt shopping
Size of Market of T-shirts and what that means for the future
Access to Stories on top T-shirt graphics, including key themes and fresh street images by Label Networks’ Fashion Experts and International Reporters
Latest trends in band merch T-shirts and how this is impacting design with images

Fashion Report: Denim Profile Report 2008 Description

Like T-shirts and Footwear, when it comes to Fashion and the youth culture marketplace, Denim is one of the most vital areas to understand. Denim not only indicates fashion trends and potential for brands (even those who have not yet entered the fashion marketplace) but also indicates what’s going on with various cultural trends and attitudes.

Denim, in many ways, is at the vortex of youth culture fashion and is a quintessential piece of Americana, often defining new trends in “lifestyle” just by what’s moving in or out of popularity. Currently, the denim marketplace is wide and continues to move in niche directions as more brands enter the field. Such innovation and niche directions, both in brands and styles, shouldn’t deter one from entering the competitive denim market, if anything it means opportunity. But it’s important to know at what price point and what target demographic because not everyone can be a selvedge denim brand selling at boutiques, nor does everyone want to. There are market opportunities in the competitive denim landscape, as indicated by the market size outlined here, within each age group and gender.

Report features:

Quantitative consumer research data in the form of easy to read charts and graphs
Cross-tabulations by Topline, Gender, Age Groups
Macro Trend Analysis for quick snapshots of key findings

Fashion Report: Denim Profile Report 2008 Contents

Consumer research data covering Top Denim Brands, including historical changes in trends
Spending patterns on Denim jeans
Key price points for reaching specific demographics
Frequency of Denim jeans shopping
Size of Market of Denim and what that means for the future
Access to Stories on top Denim trends by Label Networks’ Fashion Experts and International Reporters, including key themes and fresh street images

For more information visit http://www.researchandmarkets.com/research/d5cbdd/north_american_you

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