News

Online Grocery Shopping Patterns Report

DUBLIN, Ireland-(Business Wire)-September 24, 2008 - Research and Markets (http://www.researchandmarkets.com/research/bfa274/online_grocery_sho) has announced the addition of the "Online Grocery Shopping Patterns" report to their offering.

The online grocery market is experiencing rapid growth due to growing Internet penetration, entry of new players, and the realization amongst time-pressured consumers of the convenience of online purchasing. Despite this potential, the market is however characterized by challenges including gaining consumer loyalty and trust and the development of compelling, easy-to-use online platforms.

Scope

- Detailed quantitative analysis of the market for online grocery provision, including value sales overall, per capita, and by CPG category.

- Qualitative examination of the who, when and why of online grocery purchasing, and the challenges that persist in growing the consumer base.

- Detailed action points offering practical strategies based on the trends and insights analyzed in the report.

- Covering nine core countries across Europe, North America and Australasia; France, Germany, Italy, Netherlands, Spain, Sweden, UK, US and Australia.

Highlights of this title

Consumers are clearly increasing their spend on groceries online, although the market is more developed and diversified in Europe (and particularly the UK) than the US. Food accounts for the bulk of online grocery, with the US market being particularly food focused with sales (53% of total online sales compared to 43% in Europe).

Grocery shopping is a task that many consumers are likely to perceive more as a time-intensive chore than something they enjoy and consequently are eager to seek efficiencies in its conduct. Time-saving features such as ease of website functionality and save-able shopping lists are increasingly essential in creating a compelling online offering.

Consumers purchase decisions are increasingly driven by the need to satisfy their particular sensory or experiential needs. This fact poses a particular challenge to online retail, especially in the grocery market, as appearance, touch, smell and related attributes are impossible to convey in the detached online medium.

Key reasons to purchase this title

- Understand the key issues affecting the market for online grocery shopping.

- Access detailed quantitative and insightful qualitative data aggregating the most compelling and recent research in this timely and important topic.

- Improve your marketing within online grocery by following best-practice guidelines for more effective on-trend targeting and relevant communications.

Key Topics Covered:

Introduction

Trends

- Consumers are spending more on groceries and food online

- Online grocery shopping development varies by country

Insights

- Convenience is the key attraction for time-pressured consumers to shop online

- Limitations in sensory testing are potential inhibitors to growth

- Age, gender and income impact on the frequency of online spending

Action Points

- Push convenience to the front of your online offer

- Gain customer e-loyalty by building a reputation for reliability and security of payment