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Allison & Partners Tapped to Help Media "Discover, Share and Interact" with imeem

SAN FRANCISCO-(Business Wire)-September 24, 2008 - imeem, the leader in social music, has hired Allison & Partners as the company’s public relations agency of record. Allison & Partners, a leading national independent communications firm, will raise imeem’s visibility in the intersecting worlds of music and social networking. imeem reaches over 100 million people a month through imeem.com and an extensive network of music and video playlists embedded across the Web.

“As the largest social music site, it’s important for imeem to work with an agency that knows the industry and can help us achieve greater consumer awareness through our communications efforts,” said Matt Graves, vice president of marketing communications for imeem. “Allison & Partners’ industry experience and successful campaigns speak for themselves. We’re looking forward to collaborating with their team in creative ways to tell the imeem story.”

Millions of people visit imeem, the world’s premier social media community, to discover, upload and share music, video and photos. With imeem, people can stream music and video for free, and express themselves by creating an unlimited number of playlists. To build playlists, people legally upload their own music and videos to imeem or choose from millions of songs and videos already available. People can easily share playlists from imeem by embedding them anywhere on the Web, including blogs, Web sites and profiles on other social networking sites, such as MySpace and Facebook.

“A technology is only exciting to the degree which it impacts people in their everyday lives,” said Jonathan Heit, senior vice president, technology for Allison & Partners. “With ad-supported digital content on the rise, imeem gives us an enormous opportunity to work with a significant player in social media and help further consumer adoption of the digital lifestyle.”

Founded in 2001, Allison & Partners operates from six offices nationwide and works with technology, non-profit and consumer companies including those in the hospitality and food industries. With more than 90 team members nationally, Allison & Partners was recently named one of the top fifty independent firms nationwide. It has become widely recognized for its standout efforts in the digital lifestyle and entertainment industries, highlighted by work for YouTube, the recent launch of Hard Rock Hotel and Casino’s Wasted Space music venue, and past experience with American Idol Underground and eUniverse, parent company to MySpace.

Allison & Partners won the business in a competitive review against 6 firms. In a multi-faceted campaign, Allison & Partners will incorporate media relations, social networking, special events, and viral, word-of-mouth marketing.

“imeem is a leading force in the digital lifestyle industry and with many of our roots anchored in social media and technology, it’s a perfect fit,” said Scott Allison, CEO of Allison & Partners. “We are honored to work on their business, and look forward to our combined success.”

About imeem

imeem is the leading social media network that enables users to discover, interact and express themselves with media, including music, video and photos, and form connections based on shared tastes and interests. By using innovative media expression tools and social discovery features, including custom music playlists, video channels, photo slideshows and blogs, the imeem community can share their tastes with friends and fans on imeem and across the Web.

imeem is the first social network to partner with all four major labels as well as thousands of independent labels and video providers to offer free, on-demand streaming of all music and video content on an ad-supported basis. imeem attracts over 27 million unique users each month and reaches an additional 85 million unique users through a network of embeddable audio and video playlist widgets. To learn more, visit http://www.imeem.com.

About Allison & Partners

Allison & Partners is a national independent communications firm with practice areas in consumer, professional services, social impact and technology. The firm builds customized programs integrating media relations, cause-related marketing, brand building, customer and internal communications, public affairs and promotional services. Allison & Partners is a member of Pinnacle Worldwide, an international network of independently owned communications firms in major cities around the world. For more information, visit www.allisonpr.com.

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