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ModiFace Inc. Introduces Face Visualization Platform For Fully Automated, Scalable and Cost-Effective Online and Mobile Beauty Apps

TORONTO-(Business Wire)-September 15, 2008 - ModiFace Inc., developer of online beauty applications that employ face-recognition technology, announced today that it will begin offering an application programming interface (API) that will include the company’s entire image-processing library, including the technology behind HairMixer.com, LiftMagic.com, WeightMirror.com and ColorTry.com applications. The ModiFace technology, which consists of over a dozen patents, can be used to develop realistic and easy-to-use face visualization applications for virtually any platform (including social networks and mobile platforms such as the iPhone).

“Due to the popularity of our online applications, we have decided to open ModiFace’s technology to developers in order to produce realistic visualization applications that are both cost-effective and fully scalable,” remarked Parham Aarabi, president and CEO of ModiFace, Inc. “Through a series of API calls, our servers handle the automatic processing of images for our clients. It’s as simple as including an AJAX library within your website. All of the difficult tasks such as detecting a face, the facial features, the contours of the face and hair, over 150 distinct facial parameters, as well as making changes to over 40 distinct facial features, are performed by our servers in less than 1 second. The best part is, because all processing is done on our world-wide network of servers, you get full scalability.”

ModiFace’s product line includes the popular HairMixer (hairstyle simulation), LiftMagic (facelift visualization), WeightMirror (weight-loss simulation) and ColorTry (hair color visualization) applications, all of which employ ModiFace’s patent-pending face recognition and visualization technologies. Simply upload a picture of yourself and the applications will locate your face, detect the facial features, and perform the required function in just a matter of seconds.

“The great thing about our API is that it can be used on virtually any platform. For example, simultaneously developing an iPhone, Facebook, and web visualization application for a beauty company can be accomplished in a matter of minutes using our API,” remarked Tommy Liu, Director of Engineering at ModiFace Inc.

For use with any of its API-based applications, ModiFace has developed a line of kiosks that the company will sell to any application developer. These kiosks can be placed in malls, hair salons, fashion stores, and retail spaces. The kiosks take the customer’s picture directly, allowing them to apply any ModiFace-powered visualization directly to the new photo.

For more information or to find out how you can embed these applications in your Web site, please visit: www.ModiFace.com.

About ModiFace, Inc.

Founded in 2007 by University of Toronto professor Parham Aarabi, ModiFace Inc. utilizes advanced computer vision and image processing algorithms to visualize different facial operations including plastic surgery, facial aesthetic treatments and hairstyle changes. ModiFace’s patent-pending technologies empower consumers to redefine their images by automatically visualizing face enhancements, treatments and modifications. For more information, about ModiFace, visit http://www.modiface.com

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