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Tommy Hilfiger U.S. Sportswear and Hilfiger Fragrance Now Exclusively at Macy's

NEW YORK-(Business Wire)-September 8, 2008 - Less than a year after the announcement of an exclusive strategic alliance, Tommy Hilfiger rolls out a revved up new collection of women’s and men’s U.S. sportswear now available only at Macy’s (NYSE:M). Additionally, the launch of the new Hilfiger men’s fragrance this September will be exclusive to Macy’s until December.

To mark the milestone and the official launch of Hilfiger fragrance, Tommy Hilfiger and Tommy Dunn (the model in the fragrance advertisements) – along with 18 other motorcyclists will stop traffic with a motorcade through Manhattan’s busy streets before arriving at Macy’s Herald Square store at 7 p.m. on Tuesday, September 9. At Macy’s, Hilfiger and platinum selling singer-songwriter Gavin DeGraw will sign autographs, followed by an after-hours performance by DeGraw in the Manhattan flagship store, for all customers that make $50 purchase of Tommy Hilfiger merchandise at Macy’s Herald Square beginning Sunday, September 7.

Additionally, as part of the exclusive launch and in conjunction with Macy’s 150^th birthday celebration, Tommy Hilfiger will be recognized in Macy’s stores from September 7 to 14 with special signage, store windows and marketing programs. Tommy Hilfiger will also appear in Macy’s fall celebrity designer TV campaign and will host fashions shows at select Macy’s stores throughout the fall season.

“Tommy Hilfiger is such a powerful name in the fashion industry,” said Terry J. Lundgren, Macy’s, Inc. chairman, president and chief executive officer. “He has that magic combination of skills that include design expertise, marketing prowess and that sixth sense of knowing what customers want. For Macy's to be able to sell his apparel exclusively is just one more reason why customers will choose Macy's this Fall season. I walked through our Macy's Herald Square store with Tommy yesterday, and we both are so pleased with how great the product looks and how enthusiastic our customers and our selling associates are about our latest fashion deliveries.”

The fall collection is a representation of iconic Tommy Hilfiger design, updated with shapes and patterns that reflect the new season. Key styles include collegiate blazers, pea coats (tartan and solid), vests, sweater jackets and dresses for her and argyle sweater vests, zip cardigans, V cardigans, classically designed shirts and Freedom Jeans for him.

“The launch of Tommy Week at Macy’s will be a fantastic start to our exclusive partnership,” said Tommy Hilfiger. “As the quintessential American retailer, Macy’s is the perfect fit for our brand. We’re excited to celebrate this launch with one of the most acclaimed singer/songwriter’s of his time, Gavin DeGraw.”

About Tommy Hilfiger

With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, The Tommy Hilfiger Group of Companies is one of the world’s most recognized designer apparel groups. The Group’s focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as accessories, fragrances and home furnishings. Tommy Hilfiger Group merchandise is available to consumers worldwide through an extensive network of dedicated retail stores, leading specialty and department stores and other carefully controlled distribution channels. For additional information about the Tommy Hilfiger Group of Companies, please visit www.tommy.com.

About Macy’s

Macy's, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy’s stores are operated by four regionally based retail divisions – Macy’s East, Macy's Florida, Macy's Central, and Macy's West – and an online store at macys.com.

For Macy’s media materials, please visit our online pressroom at www.macys.com/pressroom.

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