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Delta Launches Improved SkyMiles(R) Shopping with 350 Added Retailers

ATLANTA-(Business Wire)-September 8, 2008 - Delta Air Lines [NYSE: DAL] SkyMiles members now can shop at more than 500 leading online retailers while searching and comparing more than 20 million products through the new and improved SkyMiles Shopping, a premier online shopping destination.

At SkyMilesShopping.com, members earn up to 10 miles per dollar spent and receive special mileage bonuses and savings when they shop at top online merchants, including Barnes & Noble.com, circuitcity.com, homedepot.com, JCPenney.com, Lands’ End ®, Staples.com, Williams-Sonoma.com, and many more.

“We’re excited to offer our members more options and convenience when shopping at their favorite online stores,” said Jeff Robertson, managing director of Delta’s SkyMiles Program. “This seamless and superior shopping experience gives members the opportunity to earn their next Award ticket by making everyday purchases.”

To launch the new SkyMiles Shopping experience, Delta worked with Mall Networks, a leading provider of merchant-funded loyalty shopping solutions. Mall Networks offers SkyMiles members more retailers, hundreds of special offers and coupons, improved search capabilities and a personalized comparison shopping experience. Prior to Mall Networks, SkyMilesShopping.com featured mileage-earning opportunities and savings at 150 online retailers.

Dave Andre, president and CEO of Mall Networks, said, “Delta is a market leader and innovator when it comes to loyalty programs, and they recognize the unmet potential of merchant-funded loyalty shopping. With our innovative solution and strong track record of success, Mall Networks is the perfect partner to provide powerful, flexible shopping options to SkyMiles members.”

Mall Networks provides innovated multi-channel loyalty shopping solutions that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries including financial services, card issuers, airline and hospitality, affinity organizations and loyalty programs. Featuring an integrated network of more than 700 world-class online and bricks-and-mortar merchants, Mall Networks' multi-channel shopping solutions and flexible, on-demand platform power personalized online and in-store shopping programs for more than 100 million consumers. Industry leaders including JPMorgan Chase, Upromise, Verizon, Shop.org, Spirit Airlines, Virgin and NASCAR rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass. For more information, visit www.mallnetworks.com.

The award-winning Delta SkyMiles program offers members multiple mileage-earning opportunities when flying Delta, Delta Shuttle®, the Delta Connection® carriers, Delta AirElite® and other SkyTeam® airlines. Additional mileage-building opportunities are offered through more than 100 partners such as the Delta SkyMiles Credit Card from American Express, SkyMilesShopping.com, participating hotels, car rental companies, telecommunication services, restaurants, retailers and more. Now in its 27th year, SkyMiles is one of the longest-running and most successful loyalty programs in the travel industry. It was named “Best Frequent Flyer Program” for 2006 and 2007 by Business Traveler magazine and received top honors for “Best Bonus Promotion” from InsideFlyer magazine at the 2007 Freddie Awards.

Delta Air Lines operates service to more worldwide destinations than any airline with Delta and Delta Connection flights to 290 destinations in 60 countries. Delta has added more international capacity than any major U.S. airline during the last two years and is the leader across the Atlantic with flights to 44 trans-Atlantic markets. To Latin America and the Caribbean, Delta offers 288 weekly flights to 42 destinations. Delta's marketing alliances also allow customers to earn and redeem SkyMiles on more than 16,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 500 worldwide destinations in 105 countries. Customers can check in for flights, print boarding passes, check bags and flight status at delta.com.

Terms and Conditions

All Delta SkyMiles® program rules apply. To review the rules, please visit delta.com/skymiles. Partner offers subject to the terms and conditions of each individual offer. Partners subject to change. Offers void where prohibited by law. Other restrictions may apply. Offers subject to change without notice.

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