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Inwindow Outdoor Launches Midtown Storescape for MTV in Advance of Sunday's Video Music Awards

NEW YORK-(Business Wire)-September 5, 2008 - Inwindow Outdoor, the leader in storefront-based outdoor advertising, has created an outdoor display, or Storescape, for MTV in midtown Manhattan to help promote the network’s upcoming Video Music Awards which will be broadcast this coming Sunday.

The company has taken vacant retail space at 317 Madison Ave. and transformed it into an interactive advertising display encouraging pedestrians to tune into the event. As people pass by the site, the display flips to scenes showcasing several artists expected to perform at this year’s VMAs.

"MTV is one of the iconic global brands and we are excited to be working with them to showcase our interactive capabilities, yet again,” said Steve Birnhak, CEO of Inwindow Outdoor. “It was important to MTV that this display be created in Midtown, and this location is fantastic because of its proximity to Grand Central. The interactive nature of the display is sure to attract attention and help MTV reach its viewership goals for the VMAs.”

Inwindow Outdoor continues to grow its retail real estate inventory across the country and now has partnerships with commercial landlords in 14 U.S. markets while at the same time evolving the interactivity of its displays. In addition to the MTV project, recent displays have utilized human motion detection and Bluetooth technology to further engage passers-by. Advertisers using the company’s services are continuing to enjoy incredible response and return on value due to their large scale and high profile.

The MTV display at 317 Madison can be viewed until Tuesday, September 10^thand was created in partnership with SL Green, the City of New York, the Grand Central Business District, Monster Media, Hyperspace and Posterscope.

About Inwindow Outdoor

Located in New York City, Inwindow Outdoor is an innovative outdoor advertising company that specializes in providing advertisers with high profile messages in prime storefront locations throughout the United States. Our client list includes well-respected national brands such as AT&T, Discovery Networks, Jeep, Motorola, Conde Nast, CW Network, ABC Television, Starbucks BMW and Lexus. The company was founded in 2002. For more information, please visit www.inwindowoutdoor.com

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