News
Where Britain Shops 2008: Supermarkets Report is a Wide-Ranging Analysis of the Way Customers Shop
DUBLIN, Ireland-(Business Wire)-September 5, 2008 - Research and Markets (http://www.researchandmarkets.com/research/cd910c/where_britain_shop) has announced the addition of the "Where Britain Shops 2008: Supermarkets" report to their offering.
With supermarkets building ever more substantial positions in non-food, they present an increasing threat to specialist retailers. Not only are their non-food ranges becoming more comprehensive, but they are also now much more widely available as supermarkets broaden their reach through new superstores, non-food only stores and online non-food operations.
Scope
- A wide-ranging analysis of the way customers shop in supermarkets with profiles of the UK's four largest grocers: Asda, Morrison, Sainsbury and Tesco.
- For each category this report provides a full socio-economic breakdown of shoppers, analysis of competitors used and sector penetration data.
- For each profiled retailer, this report provides a socio-economic breakdown of their customer base, cross sector shopping data and conversion rates.
Highlights
For the fifth straight year, Tesco has increased its share of UK shoppers. 50.9% of all UK shoppers use Tesco on a regular basis, a 2.2 percentage point increase. The retailer has achieved this growth through opening 139 new stores across a number of formats as well as developing other channels such as its online offer and new catalogue offer.
Homewares is the fastest growing non-food sector in supermarkets. Grocers have increased their share of all homewares shoppers by 2.9 percentage points to 45.0%, more than three times the growth of the sector with the second largest increase: DIY, which grew by 0.9 percentage points.
Electricals continue to be attractive to supermarkets. For the seventh straight year, the percentage of electricals shoppers buying from supermarkets has increased, growing this time by 0.3 percentage points to 25.4%. However, they still trail large electricals specialists like Currys, attracting 42.1% of UK electricals shoppers, and Comet 32.0%.
Key Topics Covered:
CHAPTER 1 INTRODUCTION
What is cDNA?
What’s Available?
CHAPTER 2 EXECUTIVE SUMMARY
Key Findings
Main Conclusions
CHAPTER 3 USE OF SUPERMARKETS
Summary
Supermarket Share of Shoppers
Profiles of Supermarket Shoppers
Profiles of Shoppers Who Do Not Use Supermarkets
Which Sectors Shoppers Use Supermarkets For
Share of Shoppers by Supermarket Retailer
CHAPTER 4 SECTOR ANALYSIS
How Clothing Shoppers Use Supermarkets
How DIY Shoppers Use Supermarkets
How Electricals Shoppers Use Supermarkets
How Food & Grocery Shoppers Use Supermarkets
How Footwear Shoppers Use Supermarkets
How Homewares Shoppers Use Supermarkets
How Music & Video Shoppers Use Supermarkets
How Personal Care Shoppers Use Supermarkets
CHAPTER 5 SUPERMARKET RETAILER PROFILES
Asda
Overview
Asda Share of Shopper
Asda Customer Profile
Asda Usage Profile
Asda Cross-sector Shopping
Morrison
Overview
Morrison Share of Shopper
Morrison Customer Profile
Morrison Usage Profile
Morrison Cross-sector Shopping
Sainsbury
Overview
Sainsbury Share of Shopper
Sainsbury Customer Profile
Sainsbury Usage Profile
Sainsbury Cross-sector Shopping
Tesco
Overview
Tesco Share of Shopper
Tesco Customer Profile
Tesco Usage Profile
Tesco Cross-sector Shopping
CHAPTER 6 APPENDIX
Basic Methodology
Selection of Parliamentary Constituencies
Metropolitan County
Other 100% Urban
Mixed Urban/Rural
Rural
Selection of Enumeration Districts
Selection of Respondents
Post Survey Weighting
LIST OF TABLES
LIST OF FIGURES
Companies Mentioned:
- Asda
- Morrison
- Sainsbury
- Tesco
For more information visit http://www.researchandmarkets.com/research/cd910c/where_britain_shop.
Source: Verdict Research Limited
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