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Total Learning Concepts Introduces Training Guide for Sales Representatives New to the Biopharma Industry

LAWRENCEVILLE, N.J.-(Business Wire)-September 4, 2008 - Total Learning Concepts, a training content company that specializes in e-Learning, has introduced a new, interactive training guide—Introduction to Pharmaceutical Sales—for sales representatives who are new to the pharmaceutical and biotech industry. Total Learning Concepts is a Publicis Healthcare Communications Group Company.

Introduction to Pharmaceutical Sales: a guide to selling within the pharmaceutical industry, provides the most comprehensive primer for understanding and selling within the biopharmaceutical marketplace. The learning suite includes two interactive modules that utilize Total Learning Concepts’ serious-gaming technology platform: The U.S. Pharmaceutical Industry and Pharmaceutical Sales Overview.

“The biopharma industry has its own unique language and culture,” said Dr. Glen Low, Director of e-Learning Strategies for Total Learning Concepts. “It is a different kind of ‘sell’ from other business-to-business or customer-based selling. New hires from outside the industry need to be able to communicate at an expert level to healthcare providers with years of education in a highly specialized field.”

“Furthermore, sales representatives new to the biopharma industry need to be assertive in an environment where physicians are busy with patients,” added Dr. Low. “They also must be aware of managed care prescribing decisions, and limitations physicians may have in selecting treatments and products.”

Utilizing Qube, Total Learning Concepts' Serious Game-based e-Learning System includes an online authoring platform for rapidly customizing more than 30 instructionally proven game templates that can be deployed for any number of employees. Learners compete in a fun, engaging Challenge Arena at their own pace and according to their individual availability for training, resulting in significantly increased retention rates. The success of each learning initiative can be monitored by managers, sales trainers, and the marketing department with the system's QDashboard learner analytics engine.

For more information, please contact Suzanne Burrell at (609) 896-4722 or visit our website at www.tlconline.com.

About Total Learning Concepts

Total Learning Concepts, a leading provider of pharmaceutical and biotech sales training, merges the expertise of their 20 year legacy with training that is timely, innovative and groundbreaking. The company has developed customized training materials used to launch more than 90 pharmaceutical products worldwide, many of which are industry blockbusters. Total Learning Concepts is committed to providing real-world training that can be practically applied for immediate results and outstanding impact. Website: www.tlconline.com

About Publicis Selling Solutions Group

Publicis Selling Solutions Group offers a comprehensive range of sales, service, clinical, and managed markets offerings for pharmaceutical and biotech companies. Through its divisions—which include Publicis Selling Solutions, Publicis Clinical Health Partners, Publicis Managed Markets, Total Learning Concepts, and Publicis Healthcare Recruiting—the organization delivers messages to all touch-points on the healthcare continuum from healthcare professionals and managed markets to patients and caregivers. The group’s range of services includes field sales teams and support services, recruiting, sales training and content development, clinical health educators, and managed markets account teams. Publicis Selling Solutions Group is a Publicis Healthcare Communications Group company. Website: www.psellingsolutions.com

About Publicis Healthcare Communications Group

Publicis Healthcare Communications Group (PHCG), a member of Publicis Groupe SA, is one of the largest healthcare communications groups in the world with over 2,700 employees located in 10 countries. Worldwide healthcare services include advertising, medical education, sales and marketing, and medical and scientific affairs. PHCG offers its clients a strategic partnership, a strong focus on ensuring value for their marketing spend, and exceptional performance on their assignments. Website: www.publicishealthcare.com

Publicis Groupe (Euronext Paris: FR0000130577) is the world’s fourth largest communications group. In addition, it is ranked as the world’s second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals. The Groupe offers local and international clients a complete range of communication services, from advertising, through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services (SAMS) offering healthcare communications, corporate and financial communications, public relations, CRM and direct marketing, event communications, sports marketing and multicultural communications. Website: www.publicisgroupe.com

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