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Google and Microsoft Officials Among the 25 Presenters at E-Tourism Summit

SAN FRANCISCO-(Business Wire)-September 4, 2008 - The Ninth Annual E-Tourism Summit to be held Oct. 1-2, 2008 at the Hotel Nikko in San Francisco, will focus on measureable ROI (return on investment) and the immense cost savings available through the use of online travel marketing. With topics like “Turnkey ROI,” “How to Monetize Your Website,” “Identifying the Best Free Content (widgets, gadgets, APIs, etc.) To Keep Users On Your Website Longer” and “Practical Applications of Social Media Solutions For Travel Marketer,” the E-Tourism Summit provides a 360 degree view of the most current available information about online trends and directions as well as access to over 25 experts and case studies, all in one place.

“There are two trends that are converging—a challenging economic environment for travel and demand for measurement and accountability—that helped guide us in developing this year’s content.” said NAJ President and E-Tourism Summit chair Jake Steinman. “Our goal is to empower attendees with the knowledge and connections to take their interactive marketing to a new level that will make their website work harder and in a more measureable way.”

The program includes a wide variety of speakers taking part in 20 general sessions, concurrent panel discussions and interactive formats, and features a presenter list that includes Google and Microsoft, whose travel marketing specialists will present on the same stage for the first time since the new browser rivalry was announced, as well as TripAdvisor, YouTube, Technorati.

Program sessions include the following:

Latest Trends In Search—From Google’s Perspective.
An Overview of Online Advertising Trends From Microsoft and How They Will Affect Travel Marketers in the Future.
Social Marketing 360—The Laptop Laboratory.
SEO/SEM-360. A 360-Degree Look at Search Engine Optimization and Search Engine Marketing.
ONLINE P.R. 360.
The “State of The American Traveler” Study
ROI Session: How to Monetize Your Website.
Something to Twitter About—Finding the best Free Content to Enhance Your Company's Website, Build Traffic and Increase Stickiness.
Making the Most of Online Video.
E-Mail Marketing 360: Proven Strategies to Increase the Open Rate and Tips to Help You Penetrate Spam Filters.
User Generate Content-360.
Blogging 360: A new medium or a passing Fad?
Case Study #1: Yellowstonepark.com…Out of the Woods and into the Spotlight.
ROI Session: An Objective Analysis of Third Party Booking Engines
Case Study #2: Social Media. How to Measure ROI on ROP (Return on Participation) on Social Networking Websites.
ROI—360 Case Study: How to Get the Most Effective Results Online and Measure ROI and Conversion on a Fully Integrated Marketing Plan.
Shotgun Marriage: Mobile Technology and Online Travel Marketing and the Coolest and Latest New Tools and Applications.

The E-Tourism Summit, presented by North American Journeys (NAJ), brings online travel and e-commerce experts together with travel industry suppliers comprising senior level travel marketing executives, DMOs, CVBs, state and regional travel associations, international and receptive tour operators, cruise lines, airlines, hotels and advertising, PR and travel-industry marketing agencies.

About North American Journeys (NAJ):

North American Journeys (NAJ), is the host of TheTourOperator.com, publisher of the widely respected travel trade newsletters, Inbound and The Destination Marketer, producer of Active America Travel Summits and NAJ Tour Operator Summits, and travel industry research data provider focusing on the international inbound market.

For more information on registration, hotel accommodations and program details, visit www.etourismsummit.com.

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