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PRSA-LA Partners With Online Press Room Provider iPressroom to Add Online Video to Web Site and Provide a "Best Practice" for Members

LOS ANGELES-(Business Wire)-September 4, 2008 - The Los Angeles Chapter of the Public Relations Society of America, PRSA-LA, announced today its partnership with iPressroom Corp. (www.ipressroom.com), an online press room and PR software provider, to enhance benefits of the 500-plus organization and further its objective of engaging in new and social media.

“Past chapter programs have focused on the future of social media, which is putting the ‘public’ back in public relations,” said Rita Tateel, president of PRSA-LA. “This partnership with iPressroom will allow PRSA-LA to not only speak to but show our members how to best utilize these new media opportunities.”

The partnership between PRSA-LA and iPressroom will eventually offer members a variety of new benefits such as providing an online media center with a newsroom for links to news coverage, a press room with social media press releases, a high-resolution image archive, RSS feeds, on-demand online audio and online video multimedia capabilities, as well as podcasting and blogging functionality.

iPressroom has already streamed videos through PRSA-LA’s Web site “without us needing to add servers or software,” said Tateel. “By giving us the infrastructure and production services to offer our members streaming video coverage of our professional development events online, iPressroom has enabled PRSA-LA to leverage this ever growing online communications channel to reach our members like never before.”

Current iPressroom highlight videos on the PRSA-LA Web site include:

“The future of the internet is flicks, not clicks,” said Eric Schwartzman, founder of iPressroom, which also provides SEO services for PR. “Nearly 9.4 billion video clips were viewed online by 138 million Americans in November 2007. As public relations practitioners race to add online video to their organizational communications tool kit, we are witnessing huge growth in this area.”

About iPressroom Corp.

iPressroom (http://www.ipressroom.com) specializes in helping organizations of all kinds, and public relations executives in particular manage and communicate effectively through online press rooms (http://newmedia.ipressroom.com/press-room), PR software (http://newmedia.ipressroom.com/pr-software-2008), online video (http://newmedia.ipressroom.com/online-video), and SEO services for PR (http://newmedia.ipressroom.com/seo-pr-services).

About PRSA-LA

PRSA-LA (http://www.prsala.org) comprises more than 500 PR professionals, representing many of Southern California’s corporations, public relations agencies, independent practitioners and government, non-profit, entertainment, sports, technology, educational and health institutions. Membership benefits span from professional development and networking opportunities to services such as job listings, referral & resource directories and monthly chapter programs, among other resources.

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