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Jim Silver and Chris Byrne Join Forces to Introduce Time to Play, a New Multi-Faceted Media Venture Dedicated to Play and Families

NEW YORK-(Business Wire)-September 4, 2008 - Jim Silver, editor-in-chief at aNb Media and former editor-in-chief and co-publisher of Toy Wishes, and Chris Byrne, renowned toy and children's lifestyle expert (A.K.A. The Toy Guy®), have partnered to introduce Time to Play™.

Time to Play will host an industry press conference on Wednesday, October 1 at 10:00 A.M. in New York City to announce the new venture, introduce its seasoned team members, and unveil its picks for this holiday's 'Most Wanted' products. Silver and Byrne will discuss the dominant trends shaping the toy and family entertainment businesses for the coming holiday season at the very start of the all-important Q4 buying frenzy.

Over the past ten years, Silver, Byrne and their seasoned editorial team, all of whom have joined the new venture, have accurately predicted each season’s hottest, best-selling toys and identified the industry's most prevalent trends.

Following the press conference an exclusive line up of key executives will be available for one-on-one interviews by appointment only. Confirmed executives to date include: Neil Friedman, president, Mattel Brands; Brian Goldner, president and CEO, Hasbro, Inc.; Anton Rabie, president and co-CEO, Spin Master Ltd; Jerry Storch, chairman and CEO, Toys“R”Us, Inc.

Time to Play is an informative, multi-faceted resource for parents and caregivers powered by aNb Media, TheToyGuy.com, and a team of leading, well-known toy, family entertainment, and parenting experts. The group's first venture is a playful destination website, www.TimetoPlayMag.com, which will launch October 1 and provide adults with information, entertainment, and services on what's fun for children and their families.

For more information regarding Time to Play, to RSVP for the October 1 press conference or to schedule an interview with Jim Silver, Christopher Byrne or one of the toy industry executives, please contact Josslynne Welch at Litzky Public Relations (201) 222-9118, ext. 13 or jwelch@litzkypr.com.

About aNb Media

aNb Media, publisher of Toys & Family Entertainment and Royaltie$: The Journal of the Licensing Industry, launched in fall 2005. Industry veterans Andy Krinner, Nancy Lombardi, and Bob Glaser, who have a combined 40-plus years of toy- and licensing-industry experience, created the company. It quickly grew to include Christopher Byrne, Jim Silver, Chris Adams, and Jeff McKinney, adding another 60-plus years of industry experience to the staff. The monthly trade magazines cover all aspects of the toy and licensing industries, offering today's leading retailers all the most pertinent news, trends, and in-depth feature stories.

About TheToyGuy.com

Named an Open-Directory “Cool Site,” and attracting more than 1 million unique visitors in Q4 for each of the past 5 years, www.TheToyGuy.com, has consistently been sourced by parents, caregivers and gift givers of all ages to find the inside scoop on what’s cool and hot for kids. The site’s unbiased reviews have consistently been hailed for their user-friendly tone and practical insights into what’s hot and appropriate for kids as well as realistic assessments of why toys, games and more are fun—and what to look out for.

As part of TimeToPlayMag.com, The Toy Guy will continue providing unique and useful information. The site’s motto continues to be: “Making the world a better place to play.™”

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