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Americas' SAP Users' Group Announces Keynote Speakers for Fall Focus: Business Management Event

CHICAGO-(Business Wire)-September 4, 2008 - The Americas' SAP Users' Group (ASUG), the world's largest customer-run community of SAP professionals, announced today that executives from Business Objects, an SAP company, including John Schwarz, chief executive officer; and Doug Merritt, executive vice president, general manager business user global sales; will keynote ASUG FALL FOCUS: Business Management. The event takes place October 20-22 in Dallas, Texas, in conjunction with the Business Objects User Conference 2008.

“The keynote presentations will focus on efficiencies and emphasize the need for companies to bring transparency into key performance indicators (KPIs), including revenue, human and material resources, as well as operational costs,” said Steve Strout, chief executive officer of ASUG. “Simplifying internal processes and improving productivity are common challenges our members are facing today. To meet the needs of our members, ASUG is dedicated to providing conference attendees with the most current education available to empower them to get the most out of their SAP investment.”

In the event’s opening keynote, Mr. Schwarz will explain how best-run businesses must optimize their performance in order to stay ahead in today’s competitive global environment. He will emphasize that optimizing business performance is about more than just the bottom line, it’s about closing the loop between strategy and execution.

Mr. Merritt will discuss an integrated approach to leveraging technology to connect people, information and organizations across the business network. He will explain how success in today’s environment goes beyond accurate forecasting and risk analysis, emphasizing that success is found when companies are agile and quick to respond to changing market conditions.

Augmented by SAP partners and subject matter experts, FALL FOCUS: Business Management is designed to allow attendees to drill down within a specific solution, or look broadly at a specific business process and to hear directly from experienced customers who are utilizing SAP Enterprise Performance Management, Financials, Governance, Risk and Compliance, Reporting and Analytics, and Services and Support to create a truly agile enterprise. Attendees will discover lessons learned and best practices from fellow customers and other SAP experts.

ASUG FALL FOCUS: Business Management will be presented in conjunction with the Business Objects User Conference 2008, hosted by the Global BusinessObjects Network (GBN). The event is GBN’s first annual user group conference and provides attendees more than 150 breakout sessions and several hands-on labs and solution demonstrations, as well as the opportunity to network with colleagues and partners.

Registration for one event provides attendees access to both ASUG and GBN breakout sessions.

The Global BusinessObjects Network is an independent user community for customers and partners of Business Objects. The new, not-for-profit organization is member-led and provides participants from around the world a network to exchange ideas, find answers to solution challenges, and establish a cohesive, powerful customer voice.

ASUG Fall Focus events deliver customer experiences, in-depth training and networking, as well as access to SAP and third-party vendors. More than 1,300 SAP customers, partners and SAP employees are expected to attend the event, which includes more than 100 companies presenting nearly 300 educational sessions in 27 different tracks.

About ASUG

The Americas' SAP Users' Group (ASUG(R)) is an independent, volunteer-run organization that facilitates connections among members of the SAP ecosystem. As the most valued voice for SAP customer influence, ASUG maintains its unique position by connecting SAP experts who share their knowledge back with the community—creating an ongoing cycle of shared experience that enables strong business results and real competitive advantage for the entire SAP ecosystem. (www.asug.com).

About GBN

The Global BusinessObjects Network (GBN) is an independent, member-driven community that brings together Business Objects customers and partners from around the world to share knowledge and best practices, creating a powerful customer voice. Leveraging the Americas’ SAP Users’ Group’s (ASUG) established relationship with the entire SAP ecosystem; the GBN provides members immediate value: a direct connection with Business Objects and SAP for input on product, service, and company direction. For more information, visit www.gogbn.org.

SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.

Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports and Xcelsius are trademarks or registered trademarks of Business Objects in the United States and/or other countries.

All other product and service names mentioned are the trademarks of their respective companies.

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