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Techalt, Inc. Announces Launch of Rim-Ice Product at the 2008 BMW Z-3 and Z-4 Homecoming
SEATTLE-(Business Wire)-September 4, 2008 - Techalt, Inc. (Pink Sheets: TCLT) ("Techalt" or "Company") announced the introduction of its Rim-Ice product at the Twelfth Annual 2008 BMW Homecoming for the BMW Z-3 and Z-4 roadsters in Greenville, SC. Consumers and dealers alike are buzzing about the product, its uniqueness in the market, and how much better it works compared to similar products. Distributors and dealers alike are providing positive feedback during the promo-giveaway. This annual pilgrimage is for the BMW car enthusiast and attracts thousands of people looking for the latest and greatest products to enhance the beauty of their automobile. Techalt believes Rim-Ice fits that bill.
Jay Lilley, the Parts Director for a high-end dealership in Tampa, Florida, has been going to the BMW Homecoming for 12 years, and is one of the “The Original Twelve,†and has been carrying Rim-Ice for the past 2 years. Upon becoming Parts Director in Tampa, he integrated the product into their dealership inventory and received positive feedback. Similarly, the response at the BMW Homecoming has been incredible.
People are curious about ways to keep their wheels and chrome clean longer. At the BMW Homecoming event, over 11 cases of sample product, including marketing material, were handed out. Many representatives from the BMW Greenville Manufacturing plant offices were on hand at the BMW Homecoming Event, as well as representatives from Coachworks, Wheel and Rim magazines. All of these groups expressed interest in Rim-Ice and took samples, indicating there is a strong need in the market for Rim-Ice. Each one admitted there is a lack of a quick and easy-to-use, quality product that reduces brake dust and shines up chrome for the car enthusiast.
This market is untapped, per a senior representative of Coachworks, who believes there is an opportunity to generate approximately $20 million dollars of revenue per year by selling Rim-Ice through the Coachworks distribution system. Coachworks purchased a case of the product. Coachworks is looking to offer Rim-Ice through their catalog as the newest and fastest way to keep cars or motorcycles sparkling. Additionally, a president of a motorcycle chassis-building company indicated that there is a need for a quick chrome product that shines bikes fast — Rim-Ice may be the solution to that problem.
Techalt believes the marketing research and visibility gained from introducing the Rim-Ice product at the BMW Homecoming was exceptional. Jeff Braswell of “South Atlanta BMWâ€, who has been stocking Rim-Ice in their parts department for 5 years, stated, “A product such as this, to reduce break dust, will make millions!â€
Dave Moore, President and CEO of Techalt, commented, “I’m very excited with the reception we received at the Z-3/Z-4 Homecoming. This confirms that Rim-Ice is an excellent addition to our portfolio of products at Techalt.â€
About Techalt
Techalt is a public holding company dedicated to pursuing acquisition, licensing and financing opportunities with start-up and mid-stage companies. Techalt focuses on companies with innovative or alternative technologies, particularly in the software, communications, environmental and health and wellness sectors.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended ("the Exchange Act"), as such, may involve risks and uncertainties. Forward-looking statements are based upon certain assumptions and describe future plans, strategies and expectations, are generally identifiable by the use of words as "believe," "expect," "intend," "anticipate," "project," or other similar expressions. Forward-looking statements relate to, among other things, future performance, and perceived opportunities in the market and statements regarding the Company's mission and vision. The Company's actual results, performance and achievements may differ materially from the results, performance, and achievements expressed or implied in such forward-looking statements. Additional factors could materially affect these forward-looking statements and/or predictions include, among other things: (1) managing acquisitions and expansion of operations; (2) obtaining necessary financing and managing existing debt; (3) completing the investigation, acquisition and integration of new business opportunities; (4) complying with federal, state and local government and international regulations; and (5) other factors over which we have little or no control.
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