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Publix Adopts IRI's Apollo Web Publisher to Improve Merchandising Operations

CHICAGO-(Business Wire)-September 3, 2008 - Information Resources, Inc. announced today that it is expanding its relationship with Publix Super Markets, Inc., the largest employee-owned supermarket chain in the United States, with the implementation of IRI Apollo Web Publisher^™ to support the management and distribution of planograms (POGs) to its stores to improve its merchandising operations. Publix is integrating Apollo Web Publisher, a component of the Apollo Space Optimization solution suite, into its internal merchandising systems to serve as the portal for planogram (POG) information.

Publix Super Markets utilizes Apollo Web Publisher as a component of its shelf merchandising process. The software is used to distribute POGs to the stores where it is available to both store associates and reset teams. The POG management and distribution permits Publix to deliver the right POG to the right store and to improve on its speed-to-shelf for new items.

IRI Apollo Web Publisher is an easy-to-use, Web-based system that allows rapid and accurate distribution of POGs to their point of use. With it, you can capitalize on the promise of improved POG communication and improve compliance, resulting in in-store execution by gaining instant access to targeted POGs even from remote locations.

“The purchase of IRI Web Publisher by Publix demonstrates the market trend of using Apollo solutions to optimize and distribute POGs to stores, most efficiently,” said Shaun Bossons, senior vice president, IRI Apollo Solutions Group. “It is important to note that the value and return on investment for building POGs is only realized when they are implemented at the shelf in a timely manner. All of the Apollo solutions are designed with this in mind.”

For additional information on Apollo Web Publisher, please visit: http://us.infores.com/page/manufacturers/retail_execution/web_publishe r. (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

About Publix Super Markets, Inc.

Founded in 1930, Publix Super Markets is the largest and fastest-growing employee-owned supermarket chain in the United States. Publix and their associates excel in community involvement, volunteerism and a commitment to their market areas and beyond. Publix's commitment to diversity has contributed to their success in being a great place to work and shop.

About Information Resources, Inc.

Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit www.infores.com.

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