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The Bon-Ton Stores, Inc. Rewards Customers for Cleaning out Their Closets

YORK, Pa.-(Business Wire)-September 3, 2008 - The Bon-Ton Stores, Inc. (NASDAQ: BONT) today announced its semi-annual Goodwill Sale. During the sale between September 10 and September 22, people who are looking for a way to stretch their dollars and be eco-friendly can take advantage of Bon-Ton’s Goodwill Sale event.

Customers who donate clean, gently-used clothing and home textiles at participating locations will receive 20 percent off coupons toward the purchase of new fall merchandise, including apparel and cosmetics. One coupon is given per donated item. The donations will be sold at Goodwill Industries® retail stores, where the revenue generates job training programs and career services for people who need it most in local communities. The popular retail trade-in promotion is a successful collaboration between Bon-Ton and Goodwill. In spring 2008, Bon-Ton’s semi-annual Goodwill Sale generated nearly 3.3 million pounds of donated clothing and textiles. From the sale of these donated items, Goodwill earned an estimated $2.3 million in revenues to support its job training and career services for individuals with disabilities as well as those who are having a hard time finding employment.

“This semi-annual event is a wonderful benefit to our customers. Our customers can donate their items to be re-sold for a great cause while receiving a substantial discount on new fall fashions,” commented Bud Bergren, president and chief executive officer of The Bon-Ton Stores, Inc. “The Goodwill Sale exemplifies our commitment to the communities in which we operate.”

“Bon-Ton is a valuable partner,” said Jim Gibbons, president and CEO of Goodwill Industries International. “By donating to Goodwill, Bon-Ton shoppers are helping people in their local community find and keep good jobs.”

The Bon-Ton Stores, Inc. operates 280 stores, which includes twelve furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger’s and Younkers nameplates and, under the Parisian nameplate, three stores in the Detroit, Michigan area. The stores offer a broad assortment of brand-name fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings.

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