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Internet Allows Public to Show Support for VP Candidates in Record Time
SAN MATEO, Calif.-(Business Wire)-August 30, 2008 - The Internet and user-generated gear is allowing political enthusiasts to instantly sport their support. CafePress (www.cafepress.com), the leader in user-generated commerce, reports staggering upload activity of original, user-generated designs featuring the recent vice presidential nominations of Senator Joe Biden and Alaska Governor Sarah Palin.
Political enthusiasts were quick to "sport their support" on the Internet this week as:
— Saturday's Biden's announcement as the Democratic VP candidate saw 20,000 new, user-generated products uploaded to the Web site; before Saturday's announcement there were just 6,800 Obama-Biden products available on CafePress. Today there are more than 107,000 items - http://shop.cafepress.com/obama-biden
— In just three hours of today's announcement that Palin is the Republican party's VP choice, users have uploaded more 9,400 products geared towards the McCain-Palin ticket - http://shop.cafepress.com/mccain-palin; by 4:30 pm that number topped 16,000.
"The start of the conventions and the announcements of the VP candidates has truly triggered this election season," said CafePress VP of Marketing Amy Maniatis. "Merchandise sales indicate a great deal of political passion from the American public, and that 'instant response' we saw this week proves the Internet is playing a major role in how we participate in elections. That buzz is back."
The CafePress Meter (http://www.cafepress.com/cp/buy/elections08_meter), a real-time look at which candidate is selling the most gear, continues to chart the political temperature of America. According the CafePress Meter, Obama has been leading the "polls" with more than 58% of sales since November 2007, logging in 1.8 million products overall in the race to the White House.
About CafePress
CafePress is the leader in User-Generated Commerce and offers sellers turnkey e-commerce services to independently create and sell a wide variety of products, and offers buyers unique merchandise across virtually every topic. Launched in 1999, CafePress has empowered individuals, organizations and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress is a growing network of over 6.5 million members who have unleashed their creativity to transform their artwork and ideas into unique gifts and new revenue streams.
CafePress has been tracking the sales of political T-Shirts and election merchandise supporting Presidential candidates on their Election Meter (http://www.cafepress.com/cp/buy/elections08_meter). Since Super Tuesday Barack Obama has held a clear sales lead over all candidates, and has emerged as the clear winner of the T-Shirt Primary with 51% of the overall sales.
For more information visit CafePress at www.cafepress.com.
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