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Antennas Direct to Exhibit CEA-909A-Enabled Smart Antenna Sept. 4-7 at CEDIA Expo 2008, Booth 935
ST. LOUIS-(Business Wire)-August 29, 2008 - St. Louis-based Antennas Direct introduced the first CEA-909A Smart Antenna for digital television. Antennas Direct, in partnership with the National Association Broadcasters, believes the Smart Antenna will peak consumer interest in over-the-air antenna technology.
These CEA-909A-compliant Smart Antennas are electronically steerable and tunable antennas that automatically optimize the performance for each particular digital television broadcast.
The goal of the Smart Antenna is to offer the power and performance normally found in larger outdoor antennas in a compact and attractive indoor form. By making over-the-air reception as reliable and consistent as pay TV, it is the hope of Antennas Direct and the NAB to bring viewers back to terrestrial broadcast television.
In March 2008, the NAB partnered with Antennas Direct to develop a series of compact, highly efficient antennas designed and optimized for the 2009 digital TV frequencies using the CEA-909A single-wire control protocol.
"Smart antenna technology can make a huge difference in the overall consumer experience, allowing access to all local television signals without having to spend a lot of time aiming or re-aiming antennas," said Lynn Claudy, NAB's Senior Vice President, Science and Technology.
"This effective and practical design of the antenna allows it to be affordable; we believe the antenna would not be marketable if the cost exceeded $150," said Richard Schneider, president of Antennas Direct.
About Antennas Direct
Antennas Direct is a St. Louis-based manufacturer and distributor of over-the-air antennas. The company, founded by Richard Schneider in 2003, and has been widely recognized for superior product design and performance by a number of industry publications and main stream media outlets. For additional information on Antennas Direct, visit www.antennasdirect.com.
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