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Research and Markets: This Essential Report Provides a Comprehensive Picture of Tesco and Its Customers
DUBLIN, Ireland-(Business Wire)-August 29, 2008 - Research and Markets (http://www.researchandmarkets.com/research/320b8a/uk_consumer_insigh) has announced the addition of the "UK Consumer Insights 2008: Tesco - Clothing" report to their offering.
Introduction
Verdict Research: UK Consumer Insights 2008 are based around individual retailers and provide a highly detailed, data-rich overview of a retailers customers, drawing on a nationwide survey of 6,000 shoppers each year.
Reasons to Purchase
New analysis, unique to these reports shows details about non-converting visitors including where they mainly shop and who they are. Analysis by non-standard demographics is also presented to give a comprehensive picture of the retailers customers. Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group. -0- *T Key Topics Covered: TABLE OF CONTENTS CHAPTER 1 AT A GLANCE SUMMARY Summary CHAPTER 2 SHARE OF SHOPPERS Tesco share of shoppers Tesco share of shoppers by demographics Tesco share of shoppers by television region Tesco share of shoppers by household characteristics Tesco share of shoppers by other characteristics and ACORN classification CHAPTER 3 CONVERSION AND NON-CONVERSION Tesco conversion of visitors to main users Tesco conversion of visitors to main users by demographics and region Tesco conversion of visitors to main users by household characteristics Non-converting customers Profile of Tesco non-converting customers by demographics and region CHAPTER 4 PROFILE OF SHOPPERS Tesco profile of shoppers by demographics Tesco profile of shoppers by television region Tesco profile of shoppers by household characteristics Tesco profile of shoppers by other characteristics and ACORN classification CHAPTER 5 LOYALTY Tesco loyalty of main users Tesco loyalty of main users by demographics and region Tesco loyalty of main users by household characteristics Tesco basic drivers of loyalty and disloyalty Tesco detailed drivers of loyalty CHAPTER 6 COMPETITION Competition in Clothing Cross sector competitor dynamics CHAPTER 7 APPENDIX Basic methodology The selection of parliamentary constituencies Metropolitan county Other 100% urban Mixed urban/rural Rural The selection of enumeration districts The selection of respondents Post survey weighting *T
For more information visit http://www.researchandmarkets.com/research/320b8a/uk_consumer_insigh
Source: Verdict Research Limited
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