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Business Wire Announces September Webinar Schedule
NEW YORK-(Business Wire)-August 28, 2008 - Business Wire's webinar series continues in September with more press release how-to sessions that focus on the searching (SEO) and sharing (social media) that help press releases get seen.
The free webinars, attended by thousands of professional communicators since the inception of the series last year, focus on using new and social media tools for press release effectiveness. "Press releases, done well, can generate leads, raise awareness, and drive traffic," said Monika Maeckle, Vice President of New Media for Business Wire. "When written as interactive web pages, press releases can serve as one of the most cost effective tools in the online marketing arsenal."
Business Wire's September Webinar Schedule follows:
Wednesday, September 10
Lost in MySpace?
10 AM Pacific/ Noon Central / 1 PM Eastern
Still floating in a fog, trying to figure out how to apply Web 2.0, social media and SEO to your press releases? Don't despair. Business Wire answers your most frequently asked questions.
Hosts: Monika Maeckle, Vice President of New Media for Business Wire
Malcolm Atherton, New Media Specialist and Account Executive
— To register: https://www1.gotomeeting.com/register/972637186
Wednesday, September 17
Desperately Seeking Google Juice: Crafting Web Friendly Press Releases
10 AM Pacific/ Noon Central/ 1 PM Eastern
As press releases assume their role as springboards for online conversation, professional communicators can't help but wonder: What can be done to encourage the searching (SEO) and sharing (social media) that result in press releases being seen? Join us for this informative session that will provide concrete tips and how-tos.
Hosts: Sarah Shepard, Senior Account Manager and New Media Specialist
Clint Howell, Senior Account Executive and New Media Specialist
— To register: https://www1.gotomeeting.com/register/477197610
Thursday, September 25
Be an SEO Hero — Optimize Your Press Release for Search
10 AM Pacific/ Noon Central/ 1 PM Eastern
Learn how to write for search engines with the EON: Enhanced Online News Search Engine Optimization tool powered by Newsforce.
Hosts: Maria Van Wambeke, Product Development Specialist
Michael Toner, New Media Specialist and Account Executive
— To register: https://www1.gotomeeting.com/register/529963594
About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information websites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to dozens of international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.
The Business Wire news network is powered by its patented NX high-speed data platform and supports XML, XHTML and XBRL code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization. Business Wire has 31 bureaus in cities including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961.
Visit the EON: Enhanced Online News Resource Toolshed on Delicious: http://del.icio.us/eon_resources.
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